Miinto
Miinto Technographics
Miinto Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Miinto and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8 Miinto employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Miinto has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Algonomy RichRelevance for Personalization and Product Recommendations in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Miinto is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Miinto revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Miinto intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Miinto Tech Stack and Enterprise Applications
Miinto ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Miinto implemented FreeWheel Demandsuite as its Agency Management solution on its public website, deploying the FreeWheel Demandsuite to manage advertising inventory and campaign delivery for the e-commerce storefront. The implementation positions FreeWheel Demandsuite as the central advertising operations platform for Miinto, linking ad serving and demand orchestration to site-level monetization and promotional activities.
The deployment was configured to leverage core Agency Management capabilities, including campaign management, ad decisioning, inventory control and reporting workflows. FreeWheel Demandsuite was used to define campaign targeting rules, frequency management, creative delivery and measurement endpoints consistent with advertising operations best practices in the category.
Integration work centered on embedding FreeWheel Demandsuite into Miinto's website ad stack through site-level tag deployment and campaign tag configuration, ensuring ad calls and impressions are processed by the application. Operational coverage is primarily commercial and marketing facing, with the e-commerce marketing team and merchandising stakeholders using the FreeWheel Demandsuite interfaces for campaign setup and day to day optimization.
Governance was structured for a small organization, with centralized configuration and campaign approval controls managed by Miinto's marketing leadership, and reporting consolidated within FreeWheel Demandsuite dashboards for routine campaign monitoring. The narrative reflects an application-first, site-integrated Agency Management deployment using FreeWheel Demandsuite, serving Miinto's Denmark based e-commerce advertising operations.
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Miinto Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011 Miinto implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment leverages Google Workspace core services, including Gmail for domain email, Google Calendar for scheduling, Google Drive and Google Docs for document storage and collaborative editing, and the Google Workspace admin console for account and domain administration, reflecting a cloud native SaaS architecture with web access.
Publicly visible signals on Miinto's website indicate Google Workspace is provisioned against the corporate domain to support site-facing email routing and web-based collaboration workflows. The implementation is company wide for the small Denmark based team, and governance is enacted through centralized administration for user provisioning, access control and domain settings within Google Workspace (Formerly Google G-Suite).
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Collaboration | Collaboration |
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2021 | 2021 |
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Miinto eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algonomy | Legacy | Algonomy RichRelevance | Personalization and Product Recommendations | eCommerce | n/a | 2017 | 2017 |
In 2017, Miinto implemented Algonomy RichRelevance on its public website. Algonomy RichRelevance is deployed for Personalization and Product Recommendations to provide site level product discovery and tailored recommendation placements.
Implementation is based on client side integration, with Algonomy RichRelevance delivered through embedded JavaScript recommendation widgets and API calls that surface personalized content into listing and product detail pages. The architecture connects storefront page context to the Algonomy recommendation engine to support item to item recommendations and category aware merchandising.
Configured capabilities include recommendation widgets, personalized product feeds, and on site targeting rules managed through the Algonomy RichRelevance console, aligning with standard Personalization and Product Recommendations workflows. Instrumentation and event tracking are used to capture product interactions and feed behavioral signals into the recommendation models.
Operational responsibility sits with Miinto web and merchandising functions, who manage rule sets and content zones within the Algonomy RichRelevance interface and deploy changes through the website release cycle. The implementation centralizes recommendation logic for ecommerce merchandising, product discovery, and marketing personalization.
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Miinto CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Miinto PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Miinto IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Miinto
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Miinto Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Miinto IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Miinto digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Miinto Technographics
Miinto is a Communications organization based in Denmark,
with around 8 employees and annual revenues of $1.0 million.
Miinto operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Google Workspace (Formerly Google G-Suite) and Algonomy RichRelevance,
covering areas like Agency Management, Collaboration and Personalization and Product Recommendations.
Miinto has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Google and Algonomy.
Miinto recently adopted applications including
FreeWheel Demandsuite in 2024, Microsoft 365 in 2021 and FreshMail in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Miinto’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Miinto’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Miinto technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.