AI Buyer Insights:

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Miinto Tech Stack and Enterprise Applications

Miinto ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FreeWheel, A Comcast Company Legacy FreeWheel Demandsuite Agency Management ERP Services and Operations n/a 2024 2024
In 2024 Miinto implemented FreeWheel Demandsuite as its Agency Management solution on its public website, deploying the FreeWheel Demandsuite to manage advertising inventory and campaign delivery for the e-commerce storefront. The implementation positions FreeWheel Demandsuite as the central advertising operations platform for Miinto, linking ad serving and demand orchestration to site-level monetization and promotional activities. The deployment was configured to leverage core Agency Management capabilities, including campaign management, ad decisioning, inventory control and reporting workflows. FreeWheel Demandsuite was used to define campaign targeting rules, frequency management, creative delivery and measurement endpoints consistent with advertising operations best practices in the category. Integration work centered on embedding FreeWheel Demandsuite into Miinto's website ad stack through site-level tag deployment and campaign tag configuration, ensuring ad calls and impressions are processed by the application. Operational coverage is primarily commercial and marketing facing, with the e-commerce marketing team and merchandising stakeholders using the FreeWheel Demandsuite interfaces for campaign setup and day to day optimization. Governance was structured for a small organization, with centralized configuration and campaign approval controls managed by Miinto's marketing leadership, and reporting consolidated within FreeWheel Demandsuite dashboards for routine campaign monitoring. The narrative reflects an application-first, site-integrated Agency Management deployment using FreeWheel Demandsuite, serving Miinto's Denmark based e-commerce advertising operations.
Miinto CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2017 2017
Digital Advertising Platform CRM 2012 2012
Marketing Automation CRM 2021 2021
Tag Management CRM 2021 2021
Miinto Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2011 2011
In 2011 Miinto implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment leverages Google Workspace core services, including Gmail for domain email, Google Calendar for scheduling, Google Drive and Google Docs for document storage and collaborative editing, and the Google Workspace admin console for account and domain administration, reflecting a cloud native SaaS architecture with web access. Publicly visible signals on Miinto's website indicate Google Workspace is provisioned against the corporate domain to support site-facing email routing and web-based collaboration workflows. The implementation is company wide for the small Denmark based team, and governance is enacted through centralized administration for user provisioning, access control and domain settings within Google Workspace (Formerly Google G-Suite).
Collaboration Collaboration 2021 2021
Miinto eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Personalization and Product Recommendations eCommerce 2017 2017
Miinto PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
Miinto IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2014 2014
Cloud Storage IaaS 2020 2020
Content Delivery Network IaaS 2013 2013

IT Decision Makers and Key Stakeholders at Miinto

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Miinto Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Miinto IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Miinto digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Miinto Technographics
Miinto is a Communications organization based in Denmark, with around 8 employees and annual revenues of $1.0 million.
Miinto operates a diverse technology stack with applications such as FreeWheel Demandsuite, Hotjar and Google Workspace (Formerly Google G-Suite), covering areas like Agency Management, Customer Experience and Collaboration.
Miinto has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FreeWheel, A Comcast Company, Contentsquare and Google.
Miinto recently adopted applications including FreeWheel Demandsuite in 2024, FreshMail in 2021 and Tealium IQ Tag Management in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Miinto’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Miinto’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Miinto technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.