Burbank, 91504, CA,
United States
Milkyway Brands US Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Milkyway Brands US and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Milkyway Brands US employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Milkyway Brands US has purchased the following applications: Apple Pay for Payment Processing in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Snappic Photo and video Platform for Video Editing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Milkyway Brands US is running and its propensity to invest more and deepen its relationship with Apple , Google , Visa or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Milkyway Brands US revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Milkyway Brands US intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Snappic | Legacy | Snappic Photo and video Platform | Video Editing | Content Management | n/a | 2019 | 2019 |
In 2019, Milkyway Brands US deployed Snappic Photo and video Platform to drive social re-engagement within its marketing and CRM workflows in the United States. The implementation sits within the Video Editing category and was scoped to produce dynamic social creative that re-engages site visitors and prospects.
The deployment leveraged social creative and video features to assemble in-context carousel and video ads that highlight Milkyway Brands US lifestyle imagery. Configurations emphasized template-driven creative assembly, dynamic personalization of assets for different audience segments, and automated rendering of short-form video and carousel formats consistent with social ad specifications.
Snappic Photo and video Platform was integrated into Milkyway marketing and CRM campaign flows to feed creative into ad campaigns and visitor re-engagement touchpoints. Operational coverage centered on the marketing function in the United States, with creative production, campaign orchestration, and creative refresh cycles implied by the case study usage.
The Snappic case study reports a 241% increase in ROI and a 42.5% decrease in acquisition cost following the deployment of Snappic Photo and video Platform for Milkyway Brands US. These outcomes were attributed to the platform's social dynamic creative and video capabilities as used in Milkyway's marketing and CRM efforts.
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2026 | 2026 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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Network Management and Monitoring | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2026 | 2026 |
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