MindBodyGreen
45 Main St Suite 422,
Brooklyn, 11201, NY,
United States
Brooklyn, 11201, NY,
United States
1 347-529-6952
Retail
MindBodyGreen Technographics
MindBodyGreen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MindBodyGreen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 127 MindBodyGreen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MindBodyGreen has purchased the following applications: PayPal Braintree for Payment Processing in 2014, GumGum for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MindBodyGreen is running and its propensity to invest more and deepen its relationship with PayPal , GumGum , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MindBodyGreen revenues, which have grown to $31.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MindBodyGreen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MindBodyGreen Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, MindBodyGreen implemented PayPal Braintree as its Payment Processing solution on the company website. The deployment uses PayPal Braintree to capture and process online payments for e-commerce checkout flows, establishing a direct Payment Processing relationship between MindBodyGreen and PayPal Braintree to support checkout and payment authorization on the site.
PayPal Braintree provides category-standard capabilities such as card tokenization, hosted payment fields for PCI scope reduction, vaulted payment methods, payment authorization and settlement workflows, and configurable fraud controls, and these capabilities are central to the Payment Processing role on the MindBodyGreen site. Operational responsibility centers on e-commerce and revenue operations alongside site engineering, with merchant account configuration and payment governance managed through the Braintree control plane and integrated into the website checkout architecture.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, MindBodyGreen implemented GumGum as an Artificial Intelligence Marketing solution on its consumer-facing website. MindBodyGreen deployed GumGum to enable site-level advertising and content-aware audience engagement, establishing the relationship MindBodyGreen GumGum Artificial Intelligence Marketing website advertising and audience targeting.
The deployment was executed at the website layer using embedded client-side instrumentation to surface contextual signals from page content and images, enabling semantic analysis and image-recognition driven ad placement. Functional capabilities implemented include content-aware advertising, semantic content analysis, and audience signal generation consistent with Artificial Intelligence Marketing workflows, with GumGum processing content in real time to inform creative placement and targeting decisions.
Operational ownership sat with marketing and ad operations, with governance exercised through tag management and campaign configuration controls within existing site operations. The implementation scope was limited to the public website and the business functions impacted were advertising, audience development, and site-level monetization control.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, MindBodyGreen implemented Google Workspace (Formerly Google G-Suite) as its core Collaboration platform to support internal communications and content operations. The deployment of Google Workspace (Formerly Google G-Suite) is a cloud hosted SaaS architecture, provisioned via an administrator console to manage user accounts, email domains, and group access across the companys 127 employees.
Functionally the implementation leverages Collaboration capabilities typical of Google Workspace, including enterprise email, shared calendars, cloud document storage and real time document collaboration and editing. Configuration signals include centralized account provisioning, administrator controlled access and folder permissions, and use of Drive and Docs for editorial and content collaboration workflows.
Operational coverage is across content production, commercial and business operations, where Google Workspace underpins communication, document collaboration, and file sharing. Governance practices align with the Collaboration category, using centralized administration for user lifecycle management, domain level email controls, and policy based access settings to enforce workspace permissions and data access.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MindBodyGreen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MindBodyGreen Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MindBodyGreen IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MindBodyGreen digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MindBodyGreen Technographics
MindBodyGreen is a Retail organization based in United States,
with around 127 employees and annual revenues of $31.0 million.
MindBodyGreen operates a diverse technology stack with applications such as
PayPal Braintree, GumGum and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Artificial Intelligence Marketing and Collaboration.
MindBodyGreen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, GumGum and Google.
MindBodyGreen recently adopted applications including
Zendesk Service in 2021, comScore Activation in 2021 and Awin Affiliate Marketing in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MindBodyGreen’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MindBodyGreen’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MindBodyGreen technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.