Minted
747 Front Street, Suite 200,
San Francisco, 94111, CA,
United States
San Francisco, 94111, CA,
United States
1 415-528-2708
Retail
Minted Technographics
Minted Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Minted and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Minted employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Minted has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2022, Sterling Background Check for BackGround Screening in 2018, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Minted is running and its propensity to invest more and deepen its relationship with Oracle , Birdie , Avalara or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Minted revenues, which have grown to $115.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Minted intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Minted Tech Stack and Enterprise Applications
Minted ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2022 | 2022 |
In 2022 Minted implemented Oracle NetSuite ERP for ERP Financial functions across its United States finance and accounting organization. The Oracle NetSuite ERP deployment established a centralized system of record for core financial transactions and general ledger activity, aligning finance processing with corporate reporting needs.
Configuration work emphasized core ERP Financial modules, including general ledger, accounts payable, accounts receivable, fixed assets, financial reporting, and revenue recognition workflows. Implementation included chart of accounts standardization, automated journal entry patterns and period close orchestration to support recurring retail revenue processes and month end cadence.
Governance changes focused on formalizing close and reconciliation workflows, instituting role based access controls and introducing configuration change control for financial settings. The narrative centers on Minted Oracle NetSuite ERP ERP Financial for finance and accounting business functions, with the implementation scoped to standardize transactional finance and financial reporting practices.
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Payment Processing | ERP |
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2025 | 2025 |
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Tax Management | ERP |
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2019 | 2019 |
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Minted HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2018 | 2018 |
In 2018, Minted implemented Sterling Background Check from Sterling Talent Solutions. The Sterling Background Check application is classified in the BackGround Screening category and was provisioned to support Minted's high volume seasonal and year round hiring cycles.
Configuration emphasized standard BackGround Screening capabilities, including screening package selection, identity verification, candidate order orchestration, and results adjudication workflows. The implementation configured automation for order triggers and status updates, integrating screening steps directly into recruiting workflows used by hiring teams.
Integrations reflected Minted's explicit toolset, linking screening workflows to Jobvite ATS for candidate flow and to SterlingOne HRIS for onboarding record entry and new hire data. Operational scope covered Recruiting and HR functions supporting a core team of 90 plus year round employees and scaling to more than 250 seasonal employees, accommodating seasonal hiring surges of approximately four times headcount.
Governance and process ownership rested with Recruiting and HR coordinators who managed screening orders, coordinated account setup with IT, and audited results as part of onboarding and offboarding. The Sterling Background Check workflow was embedded into hiring sequences, with recruiters initiating checks through the ATS and HR updating SterlingOne records following candidate clearance.
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Minted AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Minted implemented Salesforce Chat (formerly Salesforce Live Agent). The deployment is classified in the Chatbots and Conversational AI category and is embedded on Minted's public website to deliver real-time customer engagement and support.
Configuration focused on a web chat widget and an agent-facing console to handle synchronous conversations, with standard conversational capabilities such as proactive invitations, canned responses, transcript capture, session queuing, and routing. Functional modules implemented align with customer service workflows, including chat session management, skill-based routing, and basic reporting to monitor agent activity. Salesforce Chat (formerly Salesforce Live Agent) is used to connect online shoppers with support and e-commerce operations during browsing and checkout flows.
Operational scope centers on Minted's customer support and site engagement teams in the United States, with governance emphasizing chat routing rules, escalation paths, and agent training to standardize response handling. Minted uses Salesforce Chat to support customer service functions as part of its Chatbots and Conversational AI tooling.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Minted Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Minted Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2024 | 2024 |
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Minted eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Minted CRM
Minted ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Minted TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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Governance, Risk and Compliance | TRM |
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2024 | 2024 |
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Minted PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Minted IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Minted CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Minted
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Director, Human Resources | Director | HR | |
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Talent Acquisition Partner | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Senior Manager, People Operations | Manager | HR | |
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Senior Director, Customer Operations, Strategy & Enablement | Director | Customer Service | |
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US Customer Service Manager | Manager | Customer Service | |
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Priority Customer Service Lead | Manager | Customer Service | |
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Customer Service Representative | Manager | Customer Service | |
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Chief Financial Officer | CXO | Finance | |
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Vice President Of Accounting | VP | Finance | |
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Senior Accountant | Manager | Finance | |
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Digital Transformation Executive | CXO | IT | |
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Apps Being Evaluated by Minted Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Minted IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Minted digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Minted Technographics
Minted is a Retail organization based in United States,
with around 600 employees and annual revenues of $115.0 million.
Minted operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Sterling Background Check and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, BackGround Screening and Chatbots and Conversational AI.
Minted has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Sterling Talent Solutions and Salesforce.
Minted recently adopted applications including
Birdie Payment Processing in 2025, Momentive SurveyMonkey in 2024 and Cloudinary DAM in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Minted’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Minted’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Minted technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.