Brooklyn, 11215, NY,
United States
Minx Technographics
Minx Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Minx and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Minx employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Minx has purchased the following applications: Oracle NetSuite Commerce for eCommerce in 2013, Intuit Mailchimp for Marketing Automation in 2017, Network Solutions Email & Office for Application Hosting and Computing Services in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Minx is running and its propensity to invest more and deepen its relationship with Oracle , Shopify , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Minx revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Minx intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Minx Tech Stack and Enterprise Applications
Minx eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013, Minx implemented Oracle NetSuite Commerce to establish a managed online storefront and order handling platform. The implementation targeted core eCommerce capabilities for Minx, a United States communications firm with 10 employees and approximately 1,000,000 in revenue. Oracle NetSuite Commerce was positioned as the primary system for web product catalog, shopping cart and checkout flows.
Configuration work focused on product catalog management, pricing rules and promotions, shopping cart and checkout, customer account management, order management and basic fulfillment workflows. Catalog and merchandising configuration used the platform's content management and responsive storefront features to align with the loveminxny.com brand. The implementation emphasized lightweight administration suitable for a small team, centralizing product updates and order processing within Oracle NetSuite Commerce.
Integrations were scoped to connect the storefront to back office accounting and inventory processes and to common payment gateway methods, with operational owners in marketing handling content and sales handling order fulfillment. Rollout and governance were staged to keep day to day operations manageable for a 10 person organization, with configuration controls, user roles and workflow approvals defined within the commerce platform. The Oracle NetSuite Commerce deployment supported core business functions including online sales, customer service and order fulfillment for Minx in the United States.
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eCommerce | eCommerce |
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2017 | 2017 |
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Minx CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 Minx implemented Intuit Mailchimp as its Marketing Automation solution to support marketing and customer engagement. The Intuit Mailchimp deployment is a cloud-hosted SaaS instance embedded on Minx's website to capture subscribers via signup forms and to run email campaigns directly from the site. Functional capabilities in use include campaign creation and scheduling, template management, audience list management, basic segmentation, and built-in campaign reporting.
Operational scope is centered on the marketing function for Minx's United States website, with a small internal team managing lists, content approvals, and campaign cadence. Governance emphasizes audience hygiene and scheduled sends, with Mailchimp serving as the central Marketing Automation application for customer communications and promotional email workflows. Minx Intuit Mailchimp Marketing Automation supports the companys marketing and customer engagement activities.
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Marketing Automation | CRM |
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2018 | 2018 |
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Minx IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Network Solutions | Legacy | Network Solutions Email & Office | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Minx deployed Network Solutions Email & Office to provide hosted email and office services for its website loveminxny.com and its small team. The implementation sits in the Application Hosting and Computing Services category and supplies hosted email, webmail access, and vendor-managed office collaboration capabilities aligned to the company website and external customer communications.
Network Solutions Email & Office was configured to manage user accounts, DNS mail routing and basic SMTP and IMAP access typical of hosted email offerings, with administration handled through the vendor console for provisioning and password control. The deployment supports core business functions in communications and customer contact for a 10 employee company, and it is operated as a hosted service linked to Minxs website infrastructure rather than an on premise mail server.
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IT Decision Makers and Key Stakeholders at Minx
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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President | CXO | Finance | |
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Co-Founder | CXO | Finance | |
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Apps Being Evaluated by Minx Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||