Miral Experiences
Yas Island - Opp. Warner Bros.â„¢ World Abu Dhabi,
Abu Dhabi, x,
United Arab Emirates
Abu Dhabi, x,
United Arab Emirates
971 2 406 8888
Consumer Packaged Goods
Miral Experiences Technographics
Miral Experiences Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Miral Experiences and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Miral Experiences employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Miral Experiences has purchased the following applications: Oracle Cloud HCM for Core HR in 2021, Oracle Cloud ERP for ERP Financial in 2021, Oracle Cloud EPM for EPM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Miral Experiences is running and its propensity to invest more and deepen its relationship with Oracle , ClickDimensions , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Miral Experiences revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Miral Experiences intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Miral Experiences Tech Stack and Enterprise Applications
Miral Experiences HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, Miral Experiences implemented Oracle Cloud HCM as part of a broader Oracle Fusion Cloud Applications roll-out to unify core business processes and support regional expansion. The initiative was announced as a program to automate finance and human resources workflows across Miral Experiences, the Abu Dhabi developer of major entertainment and leisure destinations, with the explicit goal of improving operational efficiency and business resilience.
The deployment bundle includes Oracle Fusion Cloud Human Capital Management alongside Oracle Fusion Cloud Enterprise Resource Planning and Oracle Fusion Cloud Enterprise Performance Management, positioning Oracle Cloud HCM to manage Core HR and human resources functions. Configuration emphasis centers on centralizing Core HR data, standardizing employee lifecycle processes such as onboarding and workforce administration, and enabling talent management capabilities consistent with enterprise HCM deployments.
Architecture and operational coverage focus on unifying multiple existing IT solutions into a single cloud suite, enabling cross-functional data flows between HR, finance, and planning through the Oracle Fusion Cloud Applications Suite. The rollout scope is enterprise-wide across Miral Experiences operations in Abu Dhabi with the stated intent to support a growing workforce and regional business expansion, aligning HR operational data with financial planning and forecasting.
Governance changes are oriented toward process standardization and real-time operational insight, with program-level oversight from Miral Experiences digital and technology leadership to drive adoption and consolidation. Explicit outcomes cited include reduced costs, sharpened forecasts, an enhanced employee experience, and improved decision-making as direct objectives of the Oracle Cloud HCM and broader Oracle Fusion Cloud Applications implementation.
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Miral Experiences ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Miral Experiences selected Oracle Cloud ERP as part of an Oracle Fusion Cloud Applications Suite rollout. The Oracle Cloud ERP implementation in the ERP Financial category, specifically Oracle Fusion Cloud Enterprise Resource Planning, is being deployed alongside Oracle Fusion Cloud Enterprise Performance Management and Oracle Fusion Cloud Human Capital Management to unify finance and HR processes across the business.
The program configures core financial management and enterprise planning capabilities, with Oracle Cloud ERP providing financial close, general ledger and controllership functions commonly associated with ERP Financial platforms. Oracle Fusion Cloud Enterprise Performance Management is being used for consolidated planning and forecasting workflows, and Oracle Fusion Cloud Human Capital Management will centralize employee records and HR process automation. Oracle and Miral cited pervasive machine learning updates to support forecasting and automation of routine decisioning.
Architecturally the solution is delivered as a cloud native Oracle Fusion Applications SaaS stack, consolidating transactional and planning data into a unified application data model to enable real time operational insight. The rollout covers Miral's enterprise operations across its Abu Dhabi leisure and attractions portfolio including Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World Abu Dhabi, and is intended to support regional expansion.
Governance and process transformation emphasize automation, consolidated financial planning and forecasting, and improved employee experience through HCM driven workflows. Miral and Oracle state the initiative will automate business processes, reduce costs, sharpen forecasts and improve decision making while contributing to organizational resilience and regional growth.
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Miral Experiences EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud EPM | EPM | EPM | n/a | 2021 | 2021 |
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Miral Experiences CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2019 | 2019 |
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Miral Experiences Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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Miral Experiences Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Miral Experiences ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Miral Experiences IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Miral Experiences
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Finance Director | Director | Finance | |
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Finance Director | Director | Finance | |
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Director of Procurement | Director | Procurement | |
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Director Of Information Technology | Director | IT | |
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Apps Being Evaluated by Miral Experiences Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Miral Experiences IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Miral Experiences digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Miral Experiences Technographics
Miral Experiences is a Consumer Packaged Goods organization based in United Arab Emirates,
with around 2000 employees and annual revenues of $200.0 million.
Miral Experiences operates a diverse technology stack with applications such as
Oracle Cloud HCM, Oracle Cloud ERP and Oracle Cloud EPM,
covering areas like Core HR, ERP Financial and EPM.
Miral Experiences has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle.
Miral Experiences recently adopted applications including
Oracle Cloud HCM in 2021, Oracle Cloud ERP in 2021 and Oracle Cloud EPM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Miral Experiences’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Miral Experiences’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Miral Experiences technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.