Missoma
Missoma Technographics
Missoma Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Missoma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Missoma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Missoma has purchased the following applications: Avalara E-Invoicing and Live Reporting for AP Automation in 2019, ResNexus Booking for Reservation and Booking Management in 2018, Zendesk Chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Missoma is running and its propensity to invest more and deepen its relationship with Avalara , Apple , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Missoma revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Missoma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Missoma Tech Stack and Enterprise Applications
Missoma ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avalara | Legacy | Avalara E-Invoicing and Live Reporting | AP Automation | ERP | n/a | 2019 | 2019 |
In 2019, Missoma implemented Avalara E-Invoicing and Live Reporting as part of its broader Avalara finance and tax automation stack. The deployment complemented existing use of Avalara AvaTax, Avalara Returns and Managed VAT Reporting to automate VAT and sales tax across multiple jurisdictions, and is classified under AP Automation. The implementation focused on raising compliance fidelity within finance and tax operations and centralizing invoice level tax controls.
Configuration work emphasized e invoicing capture and live reporting feeds, automated tax calculation and document level tax determination, and configuration of VAT return generation aligned to Avalara Returns and managed reporting capabilities. Avalara E-Invoicing and Live Reporting was configured to apply centralized tax rules and VAT rates, reducing manual remediation in accounts payable invoice processing and validation workflows.
Operational coverage extended across Missoma's multi jurisdictional sales footprint with governance centered in the finance and tax function, aligning invoicing, filing and audit trails under a unified reporting layer. The application operated alongside AvaTax, Avalara Returns and Managed VAT Reporting to produce continuous reporting artifacts for compliance and to streamline cross border VAT handling and audit readiness.
Governance and process changes instituted centralized tax rule stewardship, standardized invoice validation prior to posting and a single source for VAT reporting outputs, outcomes which Missoma reported as improving accuracy and eliminating previous compliance headaches. The result is an AP Automation oriented architecture that unifies e invoicing orchestration, live tax reporting and automated VAT return workflows within Missoma's finance operating model.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Missoma ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ResNexus | Legacy | ResNexus Booking | Reservation and Booking Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 Missoma implemented ResNexus Booking to add online reservation capabilities directly on its retail website. Missoma deployed ResNexus Booking as a Reservation and Booking Management application to support customer-facing booking workflows for its e-commerce operations.
The implementation embedded the ResNexus Booking interface into the missoma.com front end and exposed standard booking flows such as availability selection, booking confirmation, and an administrative reservation calendar for internal use. Functional coverage focuses on customer service and e-commerce teams, providing online booking capture, schedule management, and administrative reservation handling consistent with Reservation and Booking Management deployments. The deployment is oriented to site-level orchestration, with ResNexus Booking serving as the primary booking interface on the Missoma website.
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Missoma AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Missoma deployed Zendesk Chat on its website. Missoma implemented Zendesk Chat as a Chatbots and Conversational AI application to manage real-time customer conversations on its ecommerce storefront.
The implementation embedded the Zendesk Chat web widget into site pages to capture visitor sessions and route conversations to customer service agents. Functional capabilities implemented reflect typical Chatbots and Conversational AI workflows, including live chat handling, session transcripts, visitor context capture, basic routing to agent queues, and staffed chat hours configuration. Operational scope targeted ecommerce customer service and sales assist workflows across Missoma's online retail site, with governance organized around agent queue management and chat handling procedures to formalize conversational support processes.
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Missoma Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Missoma Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Missoma CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Missoma IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Missoma
| First Name | Last Name | Title | Function | Department | Phone | |
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Ecommerce Executive | CXO | Finance | |
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Ecommerce Executive | CXO | Finance | |
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Senior Product Development Manager | Manager | R&D | |
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Apps Being Evaluated by Missoma Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Missoma IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Missoma digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Missoma Technographics
Missoma is a Retail organization based in United Kingdom,
with around 100 employees and annual revenues of $30.0 million.
Missoma operates a diverse technology stack with applications such as
Avalara E-Invoicing and Live Reporting, ResNexus Booking and Zendesk Chat,
covering areas like AP Automation, Reservation and Booking Management and Chatbots and Conversational AI.
Missoma has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Avalara, ResNexus and Zendesk.
Missoma recently adopted applications including
Klarna Payments in 2021, Algolia Search in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Missoma’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Missoma’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Missoma technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.