Mitchell Gold + Bob Williams
135 One Comfortable Place,
Taylorsville, 28681, NC,
United States
Taylorsville, 28681, NC,
United States
1 828-632-9200
Retail
Mitchell Gold + Bob Williams Technographics
Mitchell Gold + Bob Williams Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mitchell Gold + Bob Williams and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Mitchell Gold + Bob Williams employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mitchell Gold + Bob Williams has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2017, CodeTwo Email Signatures for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mitchell Gold + Bob Williams is running and its propensity to invest more and deepen its relationship with Microsoft , Affirm , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mitchell Gold + Bob Williams revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mitchell Gold + Bob Williams intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mitchell Gold + Bob Williams Tech Stack and Enterprise Applications
Mitchell Gold + Bob Williams ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016 Mitchell Gold + Bob Williams implemented Microsoft Dynamics AX as their ERP Financial application. The initial deployment focused on consolidating core financial controls and aligning accounting workflows with product and operational processes, with on-site development activity documented in North Carolina.
The implementation centers on Microsoft Dynamics AX 2012 R3 and standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, fixed asset accounting, and configuration for financial close and reporting. Internal development resources contributed to system configuration and custom enhancements to optimize business processes, reflecting ongoing application engineering rather than a one-time install.
Operational work documented for the environment indicates close collaboration between finance, operations, and IT teams to align financial transaction flows with manufacturing and inventory transaction streams in a dynamic manufacturing environment. Integration work emphasized transactional alignment and data consistency between operational processes and the Microsoft Dynamics AX financial ledgers, with development and maintenance performed on-site in North Carolina.
Governance and support have been carried out through cross-functional teams, with internal developers responsible for iterative enhancements and maintenance. Evidence of a Junior Software Developer contributing to Microsoft Dynamics AX 2012 R3 in 2025 demonstrates continued internal ownership of configuration, code-level extensions, and operational support for the ERP Financial system.
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Payment Processing | ERP |
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2021 | 2021 |
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Mitchell Gold + Bob Williams AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Mitchell Gold + Bob Williams implemented LivePerson Conversational Cloud on their website. The deployment uses LivePerson Conversational Cloud within the Chatbots and Conversational AI category to manage real time customer conversations for online shoppers and pre purchase support.
The implementation centers on conversational automation and a web messaging interface, combining automated bot flows with live agent escalation. Functional capabilities aligned with this deployment include session based chat widgets, intent driven routing to support staff, agent handoff workflows, conversational analytics, and reporting provided through LivePerson Conversational Cloud.
Operational scope is focused on the ecommerce channel and the public website, supporting customer service and ecommerce teams across the retail organization. Governance and workflow responsibilities emphasize managing conversational intents, monitoring chat sessions, and refining automated responses to align support processes with merchandising and customer experience priorities.
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Mitchell Gold + Bob Williams Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| CodeTwo | Legacy | CodeTwo Email Signatures | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Mitchell Gold + Bob Williams implemented CodeTwo Email Signatures. CodeTwo Email Signatures is categorized as Collaboration and is being used to centralize email signature management for the retailer, applying consistent branding and contact information across customer-facing communications on its website.
The implementation configures template-driven signature management, rule-based assignment by role or function, and centralized governance for updates and approvals, consistent with CodeTwo Email Signatures application capabilities. Operational scope is company-wide for the 300 person retail organization, impacting marketing, sales, and customer service communications and reducing manual signature maintenance through centralized administration.
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Collaboration | Collaboration |
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2018 | 2018 |
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Mitchell Gold + Bob Williams eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Mitchell Gold + Bob Williams CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Mitchell Gold + Bob Williams ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Mitchell Gold + Bob Williams IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Mitchell Gold + Bob Williams CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Mitchell Gold + Bob Williams
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, National Sales Manager | VP | Sales | |
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Director of Sales | Director | Finance | |
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Sales Manager | Manager | Sales | |
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COO | CXO | Finance | |
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Director of Retail Operations and Home Delivery | Director | Finance | |
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Co-Founder, Chairman and Chief Executive Officer | CXO | Finance | |
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Operations Manager | Manager | Finance | |
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VP of Human Resources | VP | HR | |
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Retail Human Resources Manager | Manager | HR | |
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Business Operations Manager | Manager | Operations | |
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Sr VP of Retail Stores | VP | Operations | |
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Retail Controller | Director | Finance | |
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Director, Human Resources, Accounting | Director | Finance | |
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Controller | Director | Finance | |
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Director of Customer Care | Director | Customer Service | |
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VP of Marketing | VP | Marketing | |
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Customer Experience Associate | Manager | Customer Service | |
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CEO | CXO | Finance | |
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Senior CX Manager | Manager | Customer Service | |
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Apps Being Evaluated by Mitchell Gold + Bob Williams Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mitchell Gold + Bob Williams IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mitchell Gold + Bob Williams digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mitchell Gold + Bob Williams Technographics
Mitchell Gold + Bob Williams is a Retail organization based in United States,
with around 300 employees and annual revenues of $30.0 million.
Mitchell Gold + Bob Williams operates a diverse technology stack with applications such as
Microsoft Dynamics AX, LivePerson Conversational Cloud and CodeTwo Email Signatures,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Mitchell Gold + Bob Williams has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, LivePerson and CodeTwo.
Mitchell Gold + Bob Williams recently adopted applications including
Zendesk Support Ticketing System in 2022, Affirm in 2021 and CodeTwo Email Signatures in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mitchell Gold + Bob Williams’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mitchell Gold + Bob Williams’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mitchell Gold + Bob Williams technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.