Mitsubishi Motors Brazil
Avenida Paulista, 1294, 23 Andar,
Sao Paulo, 01310-915, SP,
Brazil
Sao Paulo, 01310-915, SP,
Brazil
55 11-3265-1000
Automotive
Mitsubishi Motors Brazil Technographics
Mitsubishi Motors Brazil Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mitsubishi Motors Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Mitsubishi Motors Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mitsubishi Motors Brazil has purchased the following applications: Linx Core for Point Of Sale in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mitsubishi Motors Brazil is running and its propensity to invest more and deepen its relationship with Linx , Google , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mitsubishi Motors Brazil revenues, which have grown to $2.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mitsubishi Motors Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mitsubishi Motors Brazil Tech Stack and Enterprise Applications
Mitsubishi Motors Brazil ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015 Mitsubishi Motors Brazil implemented Linx Core. Linx Core is deployed as a Point Of Sale application to support parts counter and retail sales business functions within Mitsubishi Motors Brazil operations, and the company is listed as a customer in Linx vendor materials.
The implementation centered on core Point Of Sale capabilities, including sales transaction processing, inventory control at the point of sale, cashier and shift management, pricing and promotion handling, payment capture and receipt printing, and fiscal reporting to meet Brazilian tax requirements. Configuration and operational design emphasize store-level cashier workflows and inventory reconciliation for parts and retail outlets, with governance aligned to retail operations and parts sales processes rather than enterprise financial systems. Linx Core is referenced in vendor presentation materials as the POS platform for Mitsubishi Motors Brazil, with no system integrator or specific back-office integration partners named in the source documentation.
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Mitsubishi Motors Brazil Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Mitsubishi Motors Brazil implemented Google Workspace (Formerly Google G-Suite). Mitsubishi Motors Brazil deployed Google Workspace to support corporate productivity and internal communications, and the implementation is referenced on the company website, positioning the project within the Collaboration category.
The deployment included core Collaboration modules such as Gmail, Calendar, Google Drive, Docs, Sheets and Slides, together with the Google Admin console for user and domain management. Standard collaboration workflows were enabled, including shared drive folders, real time document co-editing, centralized calendar scheduling and web based access to support distributed corporate teams.
Operational governance was organized through the Google Admin console, using role based user provisioning, domain management and administrative security controls to manage the companys roughly 6000 employees across Brazil. The rollout targeted IT and corporate functions including communications, HR, finance and after sales, embedding Google Workspace into daily email, scheduling and document collaboration workflows.
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Mitsubishi Motors Brazil CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016, Mitsubishi Motors Brazil implemented Hotjar on its public website as a Customer Experience deployment to capture qualitative user behavior on site pages. The implementation centers on Hotjar as the Customer Experience application, embedded via a client-side JavaScript snippet to instrument visitor sessions and on-page interactions across the corporate web estate.
The Hotjar configuration emphasizes session recordings and heatmaps alongside funnel visualization and on-page feedback tools, reflecting standard Customer Experience functional modules for qualitative analytics and usability diagnostics. The deployment uses Hotjar session recording and feedback widgets to surface navigation patterns, click density, scroll depth, and targeted user comments, enabling UX and digital teams to inspect user journeys at the page level.
Operational ownership sits with digital experience and marketing teams, who leverage Hotjar data to inform content layout and usability decisions while sharing insights with product and ecommerce stakeholders. Governance practices around access and data handling were aligned to restrict playback and feedback visibility to authorized staff and to integrate behavioral insights into existing UX review and content optimization workflows.
Hotjar is referenced in-site as the active Customer Experience tool on Mitsubishi Motors Brazil web properties, and the implementation is focused on client-side instrumentation and qualitative behavior capture rather than backend analytics integrations.
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Mitsubishi Motors Brazil PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Mitsubishi Motors Brazil IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mitsubishi Motors Brazil
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Mitsubishi Motors Brazil Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mitsubishi Motors Brazil IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mitsubishi Motors Brazil digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mitsubishi Motors Brazil Technographics
Mitsubishi Motors Brazil is a Automotive organization based in Brazil,
with around 6000 employees and annual revenues of $2.20 billion.
Mitsubishi Motors Brazil operates a diverse technology stack with applications such as
Linx Core, Google Workspace (Formerly Google G-Suite) and Hotjar,
covering areas like Point Of Sale, Collaboration and Customer Experience.
Mitsubishi Motors Brazil has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx, Google and Contentsquare.
Mitsubishi Motors Brazil recently adopted applications including
Navegg in 2021, Microsoft Clarity in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mitsubishi Motors Brazil’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mitsubishi Motors Brazil’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mitsubishi Motors Brazil technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.