AI Buyer Insights:

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● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

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● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

Mixpanel

One Front Street, Floor 28,
San Francisco, 94111, CA,
United States

https://www.mixpanel.com/

1 415-404-1776

Professional Services

Mixpanel Technographics

Mixpanel Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Mixpanel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Mixpanel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Mixpanel has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2020, Greenhouse ATS for Applicant Tracking System in 2014, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Mixpanel is running and its propensity to invest more and deepen its relationship with Demandbase , Zoominfo , 6sense or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Mixpanel revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mixpanel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Mixpanel Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Demandbase	Legacy	Demandbase ABX Cloud	Account Based Marketing	CRM	n/a	2020	2020
			Account Based Marketing	CRM		2021	2021
			Account Based Marketing	CRM		2019	2019
			Customer Support	CRM		2015	2015
			Digital Advertising Platform	CRM		2017	2017
			Digital Advertising Platform	CRM		2021	2021
			Marketing Analytics	CRM		2014	2014
			Marketing Analytics	CRM		2014	2014
			Marketing Analytics	CRM		2017	2017
			Marketing Analytics	CRM		2021	2021
			Marketing Automation	CRM		2017	2017
			Marketing Automation	CRM		2021	2021
			Sales Automation, CRM, Sales Engagement	CRM		2021	2021

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Greenhouse	Legacy	Greenhouse ATS	Applicant Tracking System	HCM	n/a	2014	2014

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Microsoft	Legacy	Microsoft Azure Cloud Services	Application Hosting and Computing Services	IaaS	n/a	2015	2015
			Application Hosting and Computing Services	IaaS		2016	2016
			Application Hosting and Computing Services	IaaS		2021	2021
			Content Delivery Network	IaaS		2014	2014
			Content Delivery Network	IaaS		2020	2020

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Application Performance Management	ITSM		2015	2015

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Apps Development	PaaS		2014	2014
			Transactional Email	PaaS		2018	2018

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Chatbots and Conversational AI	AI-Powered Application		2017	2017

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Collaboration	Collaboration		2011	2011
			Online Meeting Scheduling	Collaboration		2019	2019

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			ERP Financial	ERP Financial Management		2011	2012

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Governance, Risk and Compliance	TRM		2019	2019
			Governance, Risk and Compliance	TRM		2023	2023

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Identity and Access Management (IAM)	CyberSecurity		2021	2021

IT Asset Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			IT Asset Management (ITAM), SaaS Spend Management	IT Asset Management		2020	2020

IT Decision Makers and Key Stakeholders at Mixpanel

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Mixpanel Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Mixpanel Technographics

Mixpanel is a Professional Services organization based in United States, with around 300 employees and annual revenues of $100.0 million.

Mixpanel operates a diverse technology stack with applications such as Demandbase ABX Cloud, Greenhouse ATS and Microsoft Azure Cloud Services, covering areas like Account Based Marketing, Applicant Tracking System and Application Hosting and Computing Services.

Mixpanel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Demandbase, Greenhouse and Microsoft.

Mixpanel recently adopted applications including ZenGRC Platform in 2023, Zoominfo Platform in 2021 and The Trade Desk in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Mixpanel’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Mixpanel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Mixpanel technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.