Mixpanel
One Front Street, Floor 28,
San Francisco, 94111, CA,
United States
San Francisco, 94111, CA,
United States
1 415-404-1776
Professional Services
Mixpanel Technographics
Mixpanel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mixpanel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Mixpanel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mixpanel has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Greenhouse ATS for Applicant Tracking System in 2014, Drift AI Chatbot for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mixpanel is running and its propensity to invest more and deepen its relationship with Oracle , Greenhouse , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mixpanel revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mixpanel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mixpanel Tech Stack and Enterprise Applications
Mixpanel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2012 |
In 2011, Mixpanel implemented Oracle NetSuite ERP in a full cycle OneWorld deployment to centralize and standardize its finance and accounting operations. The Oracle NetSuite ERP implementation falls under the ERP Financial category and targeted core ledger, order, procurement, asset and revenue accounting capabilities across the organization.
The deployment covered General Ledger, Accounts Receivable, Accounts Payable, Sales Orders, Purchase Orders, Fixed Assets, Prepaids and Amortization, Revenue Recognition, multi currency processing, intercompany eliminations and consolidation, and dynamic and statistical allocations. Configuration activities included chart of accounts design, period close sequencing, revenue recognition rule orchestration, and automated allocation schedules to support professional services billing and recurring revenue scenarios.
Architecturally the OneWorld configuration was implemented to support multi entity, multi currency accounting and consolidated reporting, with intercompany transaction flows and elimination logic embedded in the ERP. Operational coverage emphasized finance and accounting functions including order to cash, procure to pay, fixed asset lifecycle management, and revenue accounting workflows orchestrated inside Oracle NetSuite ERP.
Governance and process changes focused on centralized month end close controls, standardized intercompany matching and elimination procedures, and managed allocation governance for statistical and dynamic cost distribution. The full cycle OneWorld implementation included consolidation configuration, intercompany rules, and allocation engine setup to sustain multi entity, multi currency financial operations.
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Mixpanel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Mixpanel implemented Greenhouse ATS as its Applicant Tracking System to manage recruiting and external candidate intake. Mixpanel, a professional services company with roughly 300 employees, uses Greenhouse ATS on their website to capture and route applicants through web-based career pages and job listings.
The Greenhouse ATS deployment at Mixpanel encompasses standard applicant tracking capabilities, including job requisition management, candidate pipelines, interview scheduling, offer management, and configurable scorecards. Greenhouse ATS is configured to support role-based access and structured hiring stages that align recruiting workflows with hiring manager review and interview kits.
Integrations focus on web hiring flows, with the Greenhouse ATS career page embedded on Mixpanel’s public site to ingest candidates directly into the system. Operational use spans the talent acquisition team and hiring managers, with the ATS serving as the primary system for applicant recordkeeping and interview scheduling coordination across open roles.
Governance around Greenhouse ATS at Mixpanel includes formalized requisition approvals, standardized interview scorecards, and configurable pipeline stages to enforce consistent hiring processes. Greenhouse ATS, the Applicant Tracking System, functions as the central platform for Mixpanel recruiting and talent acquisition workflows.
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Mixpanel AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017 Mixpanel deployed Drift AI Chatbot on its website as a customer-facing conversational layer, using Drift AI Chatbot within the Chatbots and Conversational AI category. The deployment was implemented as an embedded web widget, leveraging the vendor hosted Drift service to provide on-site conversational interactions and real-time engagement at mixpanel.com. This placed the application directly in front of buyers and product users visiting the site.
Configuration centered on standard Chatbots and Conversational AI capabilities, including AI driven response generation, configurable conversational flows or playbooks, intent detection and automated qualification sequences, and live agent handoff where required. Mixpanel’s implementation emphasized conversation scripting and iterative tuning, with the Drift AI Chatbot configured to manage initial engagement, surface contextual prompts, and escalate to human operators for complex inquiries. The approach used session level conversation handling and built in analytics to inform conversational playbook adjustments.
Operational coverage for the Drift AI Chatbot was scoped to the public website and targeted user touchpoints, influencing marketing led inbound engagement and customer facing support touchpoints. Governance for the bot was maintained through product and growth team ownership, with ongoing playbook revisions and conversational testing feeding continuous refinement. The narrative documents a web embedded, cloud hosted conversational implementation by Mixpanel using Drift AI Chatbot in the Chatbots and Conversational AI category.
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Mixpanel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2011 | 2011 |
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
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Mixpanel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Mixpanel IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2020 | 2020 |
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Mixpanel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Mixpanel TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Mixpanel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Mixpanel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Mixpanel CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mixpanel
| First Name | Last Name | Title | Function | Department | Phone | |
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Controller | Director | Finance | |
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Accounting Specialist | Manager | Finance | |
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VP, Finance & Partnerships | VP | Finance | |
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Apps Being Evaluated by Mixpanel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mixpanel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mixpanel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mixpanel Technographics
Mixpanel is a Professional Services organization based in United States,
with around 300 employees and annual revenues of $100.0 million.
Mixpanel operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Mixpanel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Drift.
Mixpanel recently adopted applications including
ZenGRC Platform in 2023, Zoominfo Platform in 2021 and The Trade Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mixpanel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mixpanel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mixpanel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.