Moscow, 109029,
Russia
Mnogo Lososya Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mnogo Lososya and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 310 Mnogo Lososya employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mnogo Lososya has purchased the following applications: TargetAds Platform for Marketing Analytics in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mnogo Lososya is running and its propensity to invest more and deepen its relationship with TargetAds or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mnogo Lososya revenues, which have grown to $78.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mnogo Lososya intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TargetAds | Legacy | TargetAds Platform | Marketing Analytics | CRM | n/a | 2025 | 2025 |
In 2025, Mnogo Lososya implemented TargetAds Platform for Marketing Analytics to build a web-to-app attribution funnel and to deliver mobile media analytics for a Russia-based brandformance campaign. The engagement focused on instrumenting an end to end Impression to Install to Order measurement pipeline for the company mobile app, aligning marketing measurement with media buying workflows.
The TargetAds Platform deployment leveraged the vendor Model and an RTA partnership to operationalize inventory filtering and fraud controls. Implementation work included configuring attribution logic that linked Appsflyer installs with server side order events, mapping event schemas for install and purchase attribution, and enabling continuous media analytics for campaign optimization. Functional capabilities implemented emphasized attribution funnel orchestration, inventory quality filtering, and fraud detection tuned to advertising traffic patterns.
Integrations were explicitly limited to Appsflyer for install signals and server side order event ingestion for conversion tying, while the RTA partnership provided the mechanism to enforce inventory filtering across programmatic placements. Operational scope centered on mobile marketing and media buying teams running the brandformance campaign in Russia, with the platform feeding measurement and inventory decisions back into campaign execution.
Outcomes reported from the project included removal of more than 200 low quality sites from inventory, reduction of detected fraud to under 2 percent, and production of a measurable Impression to Install to Order lift for the mobile app. The TargetAds Platform implementation therefore combined Marketing Analytics instrumentation, inventory governance via the RTA model, and integrated install to order attribution to create a closed loop for media performance measurement.
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