MobiTV
6425 Christie Avenue 5th Floor,
Emeryville, 94608, CA,
United States
Emeryville, 94608, CA,
United States
1 510-450-5000
Media
MobiTV Technographics
MobiTV Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MobiTV and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 MobiTV employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MobiTV has purchased the following applications: PayPal Braintree for Payment Processing in 2016, Cloudera Enterprise Platform for Data Warehouse in 2011, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MobiTV is running and its propensity to invest more and deepen its relationship with PayPal , Cloudera , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MobiTV revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MobiTV intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MobiTV Tech Stack and Enterprise Applications
MobiTV ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2016 | 2016 |
In 2016, MobiTV implemented PayPal Braintree as its Payment Processing solution on the company website. MobiTV PayPal Braintree Payment Processing is positioned to handle online payment acceptance and web checkout flows for customer billing and payment capture within the media business.
The implementation uses client-side integration with the PayPal Braintree JavaScript SDK together with server-side API components to perform card tokenization, payment authorization, and hosted field handling to reduce PCI scope. Operational coverage is focused on the public web storefront and involves product and finance workflows for transaction capture, settlement preparation, and transactional logging. Governance activities include payment method configuration, fraud control parameterization, and operational controls for payment processing and auditability.
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MobiTV Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudera | Legacy | Cloudera Enterprise Platform | Data Warehouse | Analytics and BI | n/a | 2011 | 2011 |
In 2011, MobiTV implemented Cloudera Enterprise Platform to establish a consolidated Data Warehouse supporting its media business and analytics workflows. The deployment was scoped for a 180 employee organization and focused on centralizing content telemetry, subscriber data, and usage analytics to support product, engineering, and analytics stakeholders. Cloudera Enterprise Platform was positioned as the primary data repository and processing layer for enterprise reporting and analytical workloads.
The implementation configured distributed storage and scalable query processing, coupled with metadata management and data ingestion pipelines typical of a Data Warehouse environment. The configuration emphasized batch ETL orchestration and near real time ingestion capability to accommodate streaming event data and periodic bulk loads. Standardized schemas and data models were implemented to enable SQL oriented analytics and downstream reporting.
Operational integration connected internal source systems such as content delivery logs, subscriber records, and third party analytics feeds into the Cloudera Enterprise Platform data lake and warehouse zones. Operational coverage extended across analytics, product analytics, engineering operations, and business intelligence functions, enabling unified access to historical and event level datasets. Access patterns were aligned to support ad hoc analysis and scheduled reporting workloads.
Governance was instituted through role based access controls, data stewardship assignments, and cataloging of data assets to improve discoverability and compliance. Workflow changes included formalized ETL scheduling, data quality checks, and a release cadence for data model changes to reduce downstream disruption. Implementation choices favored modular data zones and governed pipelines to support operational analytics for media and subscriber management.
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MobiTV Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, MobiTV implemented Microsoft 365 for Collaboration. The deployment was provisioned as a cloud hosted Microsoft 365 tenant, with Microsoft 365 services such as Exchange Online, SharePoint Online, OneDrive, Microsoft Teams, and Office applications used to centralize email, file management, team collaboration, and productivity workflows.
Configuration and operational focus emphasized identity and access management through Azure Active Directory, mailbox and document library configuration, team channel and file synchronization patterns, and tenant level policy controls for content governance. MobiTV Microsoft 365 Collaboration supports corporate communications, product and engineering collaboration, and knowledge management, and the deployment is surfaced on their public site as part of the company s collaboration footprint.
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MobiTV CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2018 | 2018 |
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MobiTV ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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MobiTV PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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MobiTV IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Database Management | IaaS |
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2009 | 2009 |
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MobiTV CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MobiTV
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director of Engineering | Director | Finance | |
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V.P. of Engineering | VP | R&D | |
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Director of Engineering | Director | Finance | |
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Senior ETL Developer | Manager | IT | |
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Apps Being Evaluated by MobiTV Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MobiTV IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MobiTV digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MobiTV Technographics
MobiTV is a Media organization based in United States,
with around 180 employees and annual revenues of $20.0 million.
MobiTV operates a diverse technology stack with applications such as
PayPal Braintree, Cloudera Enterprise Platform and Microsoft 365,
covering areas like Payment Processing, Data Warehouse and Collaboration.
MobiTV has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Cloudera and Microsoft.
MobiTV recently adopted applications including
Atlassian Jira Service Desk in 2021, Pathwire Mailgun in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MobiTV’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MobiTV’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MobiTV technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.