Modus Operandi
6534 Sunset Blvd. / FL 1,
Hollywood, 90028, CA,
United States
Hollywood, 90028, CA,
United States
1 323-467-9600
Communications
Modus Operandi Technographics
Modus Operandi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Modus Operandi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Modus Operandi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Modus Operandi has purchased the following applications: Microsoft 365 for Collaboration in 2016, Oracle NetSuite Commerce for eCommerce in 2014, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Modus Operandi is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Modus Operandi revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Modus Operandi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Modus Operandi Tech Stack and Enterprise Applications
Modus Operandi Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Modus Operandi implemented Microsoft 365 as its Collaboration platform. The deployment established a cloud tenant to support the firm’s 50 employee footprint in the United States and to centralize core collaborative services for communications and internal information sharing.
Microsoft 365 was configured to deliver standard Collaboration capabilities including Exchange Online for email, SharePoint Online for document libraries and intranet sites, Microsoft Teams for real time chat and meetings, and OneDrive for Business for user file sync. Identity and access were managed through Azure Active Directory with role based user provisioning and conditional access patterns consistent with a small enterprise setup.
Modus Operandi uses Microsoft 365 on their website and the tenant level architecture was aligned to cross functional use across communications, marketing, and product teams. Governance included tenant administration, user lifecycle processes, and policy controls for data access and device compliance, with a phased user rollout and centralized configuration management to maintain consistent collaboration workflows.
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Modus Operandi eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014 Modus Operandi implemented Oracle NetSuite Commerce as its eCommerce platform. The Oracle NetSuite Commerce deployment was scoped for a 50 person communications firm to deliver cloud hosted storefront capabilities, product catalog management, shopping cart and checkout workflows, and order management functions aligned with the eCommerce category. Implementation work centered on configuring catalog taxonomies, SKU and pricing models, customer account workflows, and checkout validation to support direct online sales and service workflows.
Deployment followed a centralized governance approach with ownership assigned to eCommerce, marketing, and operations teams, and operational processes restructured to centralize catalog governance and order processing rules. Modus Operandi Oracle NetSuite Commerce eCommerce operations provide a single platform for commerce operations and customer facing transactions, simplifying operational ownership and standardizing commerce workflows across the organization.
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Modus Operandi CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Modus Operandi implemented Zoominfo Platform as its Account Based Marketing solution and instrumented Zoominfo Platform on its website to capture buyer engagement signals. The deployment positions Zoominfo Platform as Modus Operandi Account Based Marketing Business Function supporting targeted account discovery and web-based engagement capture for the company's communications practice.
The implementation leverages core Account Based Marketing capabilities common to the category, including contact and company enrichment, firmographic targeting, intent signal capture, audience building for account segmentation, and website engagement instrumentation. Configuration focused on enrichment workflows and audience lists to enable account-focused outreach and campaign orchestration, with standard data hygiene and contact resolution processes applied to inbound web interactions.
Operational coverage centers on marketing and sales functions, with the Zoominfo Platform feeding prospect data and engagement signals into shared ABM workflows. Governance attention emphasized centralized prospect data stewardship and alignment of marketing-to-sales qualification rules, enabling coordinated account-based campaigns driven by website-sourced intent and enrichment data.
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Marketing Automation | CRM |
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2021 | 2021 |
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Modus Operandi ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Modus Operandi IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Modus Operandi
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Partner | Co-CEO | CXO | Finance | |
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CFO / Founding Partner | CXO | Finance | |
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Founding Partner & President | Manager | Finance | |
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Apps Being Evaluated by Modus Operandi Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Modus Operandi IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Modus Operandi digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Modus Operandi Technographics
Modus Operandi is a Communications organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Modus Operandi operates a diverse technology stack with applications such as
Microsoft 365, Oracle NetSuite Commerce and Zoominfo Platform,
covering areas like Collaboration, eCommerce and Account Based Marketing.
Modus Operandi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Oracle and Zoominfo.
Modus Operandi recently adopted applications including
Zoominfo Platform in 2023, Oracle Netsuite Bronto Marketing Platform in 2021 and Atlassian Jira Service Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Modus Operandi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Modus Operandi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Modus Operandi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.