Morganfields Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Morganfields and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 Morganfields employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Morganfields has purchased the following applications: Hostme Reservation for Reservation and Booking Management in 2021, Automattic Jetpack CRM for CRM in 2020, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Morganfields is running and its propensity to invest more and deepen its relationship with Hostme , Automattic , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Morganfields revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Morganfields intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hostme | Legacy | Hostme Reservation | Reservation and Booking Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Morganfields implemented Hostme Reservation to manage customer bookings. Hostme Reservation, a Reservation and Booking Management application, is embedded directly on Morganfields' public website to capture online reservations for the company's Malaysian dining location, reflecting the 75 person operational scale of the organization.
The deployment centers on the Hostme Reservation online booking widget and associated booking calendar, configured to present real time availability and to capture guest details. Implementation included configuration of seating sections and service periods typical of Reservation and Booking Management platforms, and the Hostme Reservation instance is used to create and maintain a guest profile dataset and to manage reservation confirmations and booking flows.
Operational coverage focuses on front of house reservation workflows and the restaurant operations team, with the web embedded Hostme Reservation interface serving as the primary customer facing booking channel. Governance consists of site level configuration controls and booking policy settings managed by the restaurant operations staff, with the system producing the reservation ledger and guest contact records used by operations and consumer engagement activities.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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