41NBC Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 41NBC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 41NBC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 41NBC has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2024, GumGum for Artificial Intelligence Marketing in 2020, Algolia Search for Application, Web and Enterprise Search in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 41NBC is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , GumGum , Algolia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 41NBC revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 41NBC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, 41NBC implemented FreeWheel Demandsuite on its website. The deployment uses FreeWheel, a Comcast Company, and aligns with Agency Management capabilities to centralize programmatic demand and inventory configuration for the broadcaster's digital properties. FreeWheel Demandsuite was provisioned to manage ad decisioning, campaign trafficking, inventory configuration, and yield management workflows that are typical of Agency Management platforms. Implementation emphasis is on web delivery and demand orchestration for site monetization.
The implementation follows a web first deployment model, embedding FreeWheel Demandsuite into site pages to support ad serving and real time demand arbitration, with platform configuration handled through the application’s campaign and inventory modules. Operational scope centers on ad operations and revenue teams within 41NBC, consolidating campaign setup, targeting rules, and yield controls into a single Agency Management console. Governance changes oriented workflows toward centralized trafficking, campaign approval, and inventory governance managed inside FreeWheel Demandsuite. The narrative reflects a publisher focused implementation of FreeWheel Demandsuite for site level ad and demand management.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Engagement | CRM |
|
2018 | 2018 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
|
2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||