San Francisco, 94108, CA,
United States
Mother Jones Technographics
Mother Jones Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mother Jones and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 105 Mother Jones employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mother Jones has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, GumGum for Artificial Intelligence Marketing in 2020, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mother Jones is running and its propensity to invest more and deepen its relationship with Intuit , GumGum , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mother Jones revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mother Jones intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mother Jones Tech Stack and Enterprise Applications
Mother Jones ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013, Mother Jones implemented Intuit Quickbooks Enterprise as its ERP Financial application. The implementation targeted the publisher's central finance function, supporting accounting and revenue workflows for a 105 employee editorial and operations organization.
Configuration emphasized core modules typical of ERP Financial systems, including chart of accounts redesign, general ledger, accounts payable, accounts receivable, consolidated reporting, and inventory ledger where relevant for merchandising. The Intuit Quickbooks Enterprise installation used a relational company file model and was configured for periodic close procedures, customizable reporting, and user level permissions to separate duties between accounting and revenue operations.
The scope covered finance and accounting departments, billing operations, and treasury functions, and extended to revenue recognition workflows for advertising and subscription sales. Mother Jones prioritized staff experience with database software such as QuickBooks and Microsoft Access to operate, maintain, and extend the Intuit Quickbooks Enterprise dataset and reporting extracts.
Governance focused on standardized chart of accounts and approval workflows to enforce financial controls and month end close discipline across the organization, with staged rollout to accounting users and training on multi user concurrency and backup procedures. The implementation consolidated transactional accounting into the Intuit Quickbooks Enterprise environment to centralize financial management consistent with ERP Financial objectives.
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Mother Jones AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Mother Jones deployed GumGum on its website. GumGum, categorized as Artificial Intelligence Marketing, was implemented to enable contextual advertising and content-aware targeting across the publisher's site properties.
The implementation focused on core Artificial Intelligence Marketing capabilities including real-time contextual analysis of page content, image recognition to identify in-content advertising opportunities, tag-based ad serving, and analytics instrumentation for campaign measurement. GumGum was embedded into page templates and content streams to surface contextual placements and feed reporting dashboards used by ad operations.
Operational coverage centered on the website and involved coordination between ad operations, editorial, and product engineering teams to align content taxonomy and ad placement logic. The deployment used page level script tags and configuration controls within GumGum to map contextual signals to ad inventory, while preserving content rendering and page performance considerations.
Governance and rollout followed a phased approach with staged activation across site sections, implementation of consent and privacy checks at the tag layer, and operational monitoring by ad operations for viewability and placement quality. Mother Jones integrated GumGum into its advertising workflow to support advertising and audience targeting business functions without changes to named upstream systems.
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Mother Jones Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Mother Jones implemented Adobe Connect as its Audio Video and Web Conferencing solution, deploying Adobe Connect on their website to support live audience-facing events and editorial multimedia sessions. The deployment is positioned to serve public webcasts, moderated interviews, and live Q and A for readers, aligning the application with external-facing audience engagement and editorial event workflows.
The implementation leverages standard Adobe Connect capabilities such as persistent meeting rooms, webinar staging, recording and playback, screen and content sharing, and in-session chat and participant controls, configured for web embedding on the public site. Operational ownership centers on editorial and audience engagement teams, with formal moderation and registration workflows to gate access and manage live moderation, while hosting and delivery use the vendor hosted model consistent with web-embedded conferencing.
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Collaboration | Collaboration |
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2016 | 2016 |
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Mother Jones CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2007 | 2007 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Mother Jones PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Mother Jones IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Mother Jones
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Business Development Manager | Manager | Sales | ||||
| Chief Business Strategist | CXO | Finance | ||||
| CEO | CXO | Finance | ||||
| Controller | Director | Finance |
Apps Being Evaluated by Mother Jones Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||