Motor Racing Network
Motor Racing Network Technographics
Motor Racing Network Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Motor Racing Network and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Motor Racing Network employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Motor Racing Network has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2009, GumGum for Artificial Intelligence Marketing in 2020, About Livefyre for Web Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Motor Racing Network is running and its propensity to invest more and deepen its relationship with Oracle , GumGum , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Motor Racing Network revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Motor Racing Network intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Motor Racing Network Tech Stack and Enterprise Applications
Motor Racing Network ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Motor Racing Network implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment provided a centralized financial system for the 65 person media company in the United States, consolidating transactional finance functions and establishing Oracle NetSuite ERP as the primary system of record for core accounting processes.
Configuration emphasized general ledger, accounts payable, accounts receivable, fixed asset management, billing, and financial reporting modules within the Oracle NetSuite ERP environment. Workflows were configured for period close automation, invoice processing, revenue recognition alignment with broadcast billing cycles, and a redesigned chart of accounts to support accurate financial statement production.
The solution was provisioned as a cloud SaaS deployment to minimize on premises infrastructure for the finance stack. Operational coverage focused on finance, accounting, billing, and revenue recognition workflows across the organization, enabling consolidated financial control for media operations.
Governance centered on role based access controls, audit trail enablement, and phased rollout to accounting and revenue teams to align with monthly close schedules. Ongoing configuration governance and procedural ownership were established inside Oracle NetSuite ERP to maintain chart of accounts integrity and standardized period close processes.
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Motor Racing Network AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Motor Racing Network deployed GumGum on its website to enable AI-driven contextual advertising and on-site audience engagement. The Motor Racing Network implementation uses GumGum and aligns with the Artificial Intelligence Marketing category, instrumenting page-level content analysis to surface contextually matched creative and targeting signals.
The implementation focuses on publisher monetization and marketing functions across MRN's digital properties, leveraging GumGum capabilities such as content analysis, contextual targeting, creative optimization, and campaign management. Operational governance is managed through web operations and ad operations workflows for tag deployment, campaign controls, and platform reporting, with primary data flows remaining web-based for on-site inventory and measurement.
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Motor Racing Network Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | About Livefyre | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Motor Racing Network deployed About Livefyre from Adobe Systems on its public website to add community engagement and moderated discussion capabilities. The deployment targeted Web Content Management needs for on-site audience participation and editorial interaction, aligning the About Livefyre application with the publisher's digital content strategy.
About Livefyre was configured to provide hosted commenting, moderation controls, threaded discussion, and real time social content aggregation, features commonly associated with Web Content Management implementations. The architecture centered on client side embedding and JavaScript widgets delivered through the vendor cloud, enabling editorial teams to surface user generated content and integrate social conversation into article pages while retaining centralized moderation controls.
Operationally the solution was administered by the editorial and audience teams to manage article level engagement and fan community workflows across the Motor Racing Network website in the United States. Governance focused on moderation rules and editorial review processes to control user generated content and preserve brand standards, ensuring the About Livefyre deployment functioned within existing publishing workflows.
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Motor Racing Network CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Motor Racing Network PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Motor Racing Network IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Motor Racing Network CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Motor Racing Network
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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Program Director | Director | Finance | |
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Chief Engineer | CXO | Finance | |
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Apps Being Evaluated by Motor Racing Network Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Motor Racing Network IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Motor Racing Network digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Motor Racing Network Technographics
Motor Racing Network is a Media organization based in United States,
with around 65 employees and annual revenues of $7.0 million.
Motor Racing Network operates a diverse technology stack with applications such as
Oracle NetSuite ERP, GumGum and About Livefyre,
covering areas like ERP Financial, Artificial Intelligence Marketing and Web Content Management.
Motor Racing Network has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, GumGum and Adobe Systems.
Motor Racing Network recently adopted applications including
Criteo Commerce Media Platform in 2023, Amazon EC2 in 2021 and Amazon CloudFront in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Motor Racing Network’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Motor Racing Network’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Motor Racing Network technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.