Kuala Lumpur, 59200,
Malaysia
Mudah.my Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mudah.my and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 Mudah.my employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mudah.my has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, SleekFlow Campaign for Campaign Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mudah.my is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Google , SleekFlow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mudah.my revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mudah.my intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SleekFlow | Legacy | SleekFlow Campaign | Campaign Management | CRM | n/a | 2023 | 2023 |
In 2023, Mudah.my implemented SleekFlow Campaign to extend Campaign Management into WhatsApp channels for marketing and customer engagement. The deployment integrated SleekFlow Campaign with the WhatsApp Business API in Malaysia and targeted the PRO Niaga and Mudah Certified programs.
The implementation configured click-to-WhatsApp entry points, automated booking flows, two factor authentication also known as 2FA, and broadcast marketing capabilities inside SleekFlow Campaign to support lead capture and customer verification workflows. Functional emphasis was placed on messaging orchestration, contact segmentation for broadcasts, and automation of booking confirmations and reply handling.
Operationally the rollout covered the PRO Niaga and Mudah Certified programs in Malaysia and impacted marketing and operations functions responsible for customer engagement and bookings. Per the case study the 2023 implementation generated 646 leads in three months, delivered roughly a 30% increase in reply rate, and averaged a 70% read rate for WhatsApp broadcasts.
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2010 | 2010 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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