Mullen Automotive
1405 Pioneer Street,
Brea, 92821, CA,
United States
Brea, 92821, CA,
United States
1 714-613-1900
Manufacturing
Mullen Automotive Technographics
Mullen Automotive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mullen Automotive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 326 Mullen Automotive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mullen Automotive has purchased the following applications: Plex MES/MOM for Manufacturing Execution System in 2022, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mullen Automotive is running and its propensity to invest more and deepen its relationship with Plex Systems , HubSpot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mullen Automotive revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mullen Automotive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mullen Automotive Tech Stack and Enterprise Applications
Mullen Automotive ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Plex Systems | Legacy | Plex MES/MOM | Manufacturing Execution System | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Mullen Automotive deployed Plex MES/MOM as its Manufacturing Execution System to support manufacturing and engineering operations for passenger and commercial vehicles Class 1 and Class 3 light trucks. The implementation focused on shop floor orchestration for an EV startup production environment, aligning manufacturing execution with vehicle launch schedules and plant layout initiatives.
The Plex MES/MOM deployment included core Manufacturing Execution System capabilities such as work order execution, shop floor control, quality management, tooling and equipment management, and real-time production data capture to support general assembly process development. Configuration emphasized workflow automation for assembly sequences, tooling preparation, and manufacturing cost control, reflecting the organization tasking to prepare a vehicle launch within aggressive timelines.
Operationally the MES was integrated with SAP to provide transactional continuity between enterprise planning and plant-level execution, enabling material and production order handoffs and status visibility across engineering and production teams. The scope centered on plant-level manufacturing sites and cross-functional teams in engineering, advanced manufacturing, and leadership, with systemic support for troubleshooting and productivity improvements.
Governance was led by the Director of Advanced Manufacturing Engineering who coordinated process redesign, capital equipment justification, and rollout sequencing tied to launch activities. The implementation supported capital equipment projects and contributed to a reported cost avoidance of $2.5M and a vehicle launch prepared in six months of preparation, demonstrating tight alignment between Plex MES/MOM, SAP, and operational objectives.
|
Mullen Automotive AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Mullen Automotive implemented Hubspot Live Chat on its public website. The Hubspot Live Chat deployment functions as the company’s web-facing conversational channel within the Chatbots and Conversational AI category and was positioned to capture inbound interest and initiate buyer qualification for sales and customer support workflows.
The implementation uses an embedded website chat widget to collect visitor context and conversation transcripts, apply configured routing rules, and escalate sessions to human agents for follow-up. Configuration work focused on canned responses, session routing logic, and mapping chat interactions into contact records to align web conversations with sales and support processes, while governance established ownership of chat inboxes, response time expectations, and transcript retention for operational consistency.
|
Mullen Automotive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Mullen Automotive deployed Microsoft 365 as its Collaboration platform. Microsoft 365 is used on their website and across the organization to centralize email, document collaboration, and team communication for a 326 employee manufacturing firm.
The implementation leverages core Microsoft 365 capabilities including Exchange Online for email, SharePoint for intranet and document management, OneDrive for file synchronization, and Microsoft Teams for chat and meetings. Configuration work aligned to Collaboration best practices likely included tenant provisioning, license assignment, site collection structure for department content, and permission models to support secure document sharing and coauthoring.
Operational coverage spans corporate functions such as engineering, operations, sales, and corporate administration, with centralized tenant administration and role based access controls governing user and site owners. The presence of Microsoft 365 on the corporate website indicates a scoped use of platform services for both internal productivity and externally visible contact or communications workflows.
|
Mullen Automotive Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
|
Mullen Automotive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Mullen Automotive PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
Mullen Automotive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Mullen Automotive
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
VP Operations | VP | Operations | |
|
|
|
CFO | CXO | Finance | |
|
|
|
VP Supply Chain & Purchasing | VP | Supply Chain | |
|
Apps Being Evaluated by Mullen Automotive Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mullen Automotive IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mullen Automotive digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mullen Automotive Technographics
Mullen Automotive is a Manufacturing organization based in United States,
with around 326 employees and annual revenues of $25.0 million.
Mullen Automotive operates a diverse technology stack with applications such as
Plex MES/MOM, Hubspot Live Chat and Microsoft 365,
covering areas like Manufacturing Execution System, Chatbots and Conversational AI and Collaboration.
Mullen Automotive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Plex Systems, HubSpot and Microsoft.
Mullen Automotive recently adopted applications including
Plex MES/MOM in 2022, Hubspot Marketing Automation in 2022 and HubSpot CMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mullen Automotive’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mullen Automotive’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mullen Automotive technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.