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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

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● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

Museum of Illusions
Location
Radnicka cesta 43,
Zagreb, 10000,
Croatia
Website
https://www.museumofillusions.com/
Phone
385 95 393 5080
Artw industry
Leisure and Hospitality
Employee
Revenue

Museum of Illusions Technographics

Museum of Illusions Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Museum of Illusions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 92 Museum of Illusions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Museum of Illusions has purchased the following applications: Smeetz for Sales Automation in 2025 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Museum of Illusions is running and its propensity to invest more and deepen its relationship with Smeetz or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Museum of Illusions revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Museum of Illusions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Museum of Illusions Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Smeetz Legacy Smeetz Sales Automation CRM n/a 2025 2025
In 2025, Museum of Illusions implemented Smeetz to power Museum of Illusions Malta at Mercury Towers for online ticketing, OTA channel management and guest communications. The deployment uses Smeetz as the Sales Automation application to manage direct sales, channel sales and customer messaging for the brand's first Malta location. Smeetz was configured to activate channel manager functionality alongside gift-card and booking features, supporting inventory control, timed-entry ticketing and automated guest communication workflows. The configuration centralized booking configuration and gift-card fulfillment within the Smeetz platform while exposing booking availability to external channels through the channel manager. Operational coverage is focused on the Malta venue, where Smeetz supports front-of-house ticketing, ticket sales operations and guest engagement teams. The implementation increased venue autonomy over OTA integrations by enabling local operations to control channel connections and booking rules through the Smeetz interface. Governance shifted ownership of OTA connection management and gift-card configuration to venue-level teams, with Smeetz serving as the operational system for booking and guest communications. The rollout delivered improved booking and guest engagement for the Malta location, reflecting the platform capabilities of Smeetz within the Sales Automation category.
IT Decision Makers and Key Stakeholders at Museum of Illusions
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Museum of Illusions Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Museum of Illusions Technographics

Museum of Illusions is a Leisure and Hospitality organization based in Croatia, with around 92 employees and annual revenues of $23.0 million.

Museum of Illusions operates a diverse technology stack with applications such as Smeetz, covering areas like Sales Automation.

Museum of Illusions has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Smeetz.

Museum of Illusions recently adopted applications including Smeetz in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Museum of Illusions’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Museum of Illusions’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Museum of Illusions technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.