Mustard Holdings
St John’s Place, Easton Street,
High Wycombe, HP11 1NL,
United Kingdom
High Wycombe, HP11 1NL,
United Kingdom
44 14 9495-6720
Retail
Mustard Holdings Technographics
Mustard Holdings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mustard Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 702 Mustard Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mustard Holdings has purchased the following applications: Amazon Pay for Payment Processing in 2020, Vincere Core for Applicant Tracking System, Candidate Relationship Management in 2021, Zendesk Chat for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mustard Holdings is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mustard Holdings revenues, which have grown to $184.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mustard Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mustard Holdings Tech Stack and Enterprise Applications
Mustard Holdings ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Mustard Holdings implemented Amazon Pay on its public e-commerce site as a Payment Processing integration for online checkout. The implementation of Amazon Pay was embedded in the storefront checkout flow, exposing an Amazon Pay button and hosted payment widget to capture buyer consent, perform wallet tokenization, and execute payment authorization and capture sequences consistent with Payment Processing functionality.
The deployment covers web checkout and payment acceptance for Mustard Holdings digital commerce operations, with operational touch points in e-commerce operations and finance for order payment reconciliation and refunds. Governance centered on payment acceptance workflows and PCI scope reduction through use of the hosted Amazon Pay interface, while integrations were realized via the site checkout APIs and internal order management payment records rather than through named third party systems.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2022 | 2022 |
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Mustard Holdings HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| HiringBoss Holdings | Legacy | Vincere Core | Applicant Tracking System, Candidate Relationship Management | HCM | n/a | 2021 | 2021 |
In 2021 Mustard Holdings implemented Vincere Core as its Applicant Tracking System,Candidate Relationship Management solution and exposed Vincere Core on the Mustard Jobs careers website to capture applications and publish live vacancies. The deployment aligned with Mustard Holdings position as a United Kingdom professional services recruiter with 712 employees, centralizing candidate intake on the public site and routing records into the Vincere Core platform.
The Vincere Core implementation focused on standard ATS and CRM functional modules, including a centralized candidate database, job posting and vacancy management, applicant tracking workflows and candidate pipeline management, and CRM-style nurture capabilities for passive talent. Configuration included automated application capture from the careers site, parsing and profile normalization, role-based recruiter queues, interview scheduling workflow orchestration, and recruiter-facing dashboards and reporting.
Operational integration emphasized the public careers site as the primary candidate touchpoint, with Vincere Core acting as the system of record for recruitment and resourcing teams across the United Kingdom. Governance centered on centralized hiring workflows, recruiter permissions and data governance controls within Vincere Core, standardizing vacancy lifecycle processes and CRM engagement patterns for talent acquisition and resourcing functions.
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Mustard Holdings AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017 Mustard Holdings implemented Zendesk Chat on its retail website mintvelvet.co.uk as a customer-facing conversational layer, aligning the deployment with the Chatbots and Conversational AI category. The implementation placed Zendesk Chat as the web-embedded point of contact for online shoppers, supporting real-time messaging and browser-based session handling for the companys e-commerce storefront.
Zendesk Chat was configured to provide standard chat functionality including a web widget for live agent engagement, automated triggers to initiate conversations, canned responses for common queries, and chat transcript capture. The deployment emphasized chat-to-ticket handoff and session logging to preserve conversation history and support asynchronous follow up, consistent with Chatbots and Conversational AI functional workflows.
Operational coverage focused on customer service and online sales support on the United Kingdom retail site, with implementation practices typically involving agent role configuration, business hours and escalation flows, and integration of chat transcripts into ticketing workflows for case management. The implementation narrative centers on using Zendesk Chat as the primary conversational interface on the Mint Velvet storefront to manage inbound customer interactions and support standard support operations.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Mustard Holdings Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Mustard Holdings CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2012 | 2012 |
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Customer Engagement, Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2022 | 2022 |
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Mustard Holdings TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Mustard Holdings PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Mustard Holdings IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Mustard Holdings CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Mustard Holdings
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Apps Being Evaluated by Mustard Holdings Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mustard Holdings IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mustard Holdings digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mustard Holdings Technographics
Mustard Holdings is a Retail organization based in United Kingdom,
with around 702 employees and annual revenues of $184.0 million.
Mustard Holdings operates a diverse technology stack with applications such as
Amazon Pay, Vincere Core and Zendesk Chat,
covering areas like Payment Processing, Applicant Tracking System, Candidate Relationship Management and Chatbots and Conversational AI.
Mustard Holdings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), HiringBoss Holdings and Zendesk.
Mustard Holdings recently adopted applications including
Google Pay in 2022, Shopify in 2022 and Sub2Tech in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mustard Holdings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mustard Holdings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mustard Holdings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.