Muza Technographics
Muza Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Muza and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22 Muza employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Muza has purchased the following applications: HubTalk for Chatbots and Conversational AI in 2015, PrestaShop for eCommerce in 2018, SALESmanago for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Muza is running and its propensity to invest more and deepen its relationship with HubTalk , PrestaShop , IdoSell or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Muza revenues, which have grown to $8.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Muza intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Muza Tech Stack and Enterprise Applications
Muza AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubTalk | Legacy | HubTalk | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015 Muza implemented HubTalk on its website, deploying the HubTalk chat interface to provide conversational interactions. The deployment is categorized under Chatbots and Conversational AI and was provisioned for a small media firm operating with 22 employees.
The HubTalk implementation is realized as a web chat widget configured with conversational flows, session routing, and canned response templates consistent with Chatbots and Conversational AI solutions. Configuration and automation are focused on on site customer engagement and simple lead capture workflows, managed through the HubTalk administrative console and its flow orchestration and reporting capabilities.
Operational governance is concentrated within a small centralized team that manages conversation scripts, escalation rules, and content updates, reflecting the company size. The scope of the deployment is limited to Muza's public website and it supports customer facing functions including audience inquiries and engagement.
|
Muza eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PrestaShop | Legacy | PrestaShop | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018 Muza implemented PrestaShop as its eCommerce platform to power the public storefront at https://www.muza.com.pl/. The deployment established PrestaShop as the primary online sales infrastructure for the Poland based media company, which operates with a 22 person headcount and manages product and content sales through the website.
The implementation concentrated on PrestaShop core capabilities, including product catalog management, storefront theming, shopping cart and checkout workflows, and order management, with configuration of pricing, tax and shipping rules aligned to Polish commerce requirements. Operational ownership resided with Muza's online sales and marketing functions, who handled catalog updates, merchandising and site content within the PrestaShop instance, and the deployment was executed at the website level to provide a unified customer facing eCommerce experience.
|
 |
|
|
eCommerce | eCommerce |
|
2022 | 2022 |
|
Muza CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SALESmanago | Legacy | SALESmanago | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014, Muza deployed SALESmanago as its Marketing Automation solution on its website. The implementation established SALESmanago as the central marketing automation layer supporting Muza's digital audience engagement and marketing workflows.
Deployment work concentrated on web-level instrumentation and campaign orchestration, leveraging SALESmanago capabilities for behavioral tracking, lead capture, automated email campaign orchestration, audience segmentation and personalization workflows typical of Marketing Automation platforms. The platform was configured to capture interaction events and profile attributes through site-level tagging to enable rule-based triggers and segment-driven content delivery.
Operational scope was bounded to the company website and Muza's marketing and web operations functions, which managed campaign scheduling, list management and template configuration inside SALESmanago. The rollout emphasized in-platform configuration and campaign workflow consolidation, with governance centered on segmentation, subscription management and campaign approval processes integrated into routine marketing operations.
|
Muza CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Muza
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Muza Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||