My Fit Foods
My Fit Foods Technographics
My Fit Foods Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by My Fit Foods and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 My Fit Foods employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that My Fit Foods has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Brightpearl POS for Point Of Sale in 2018, ManyChat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems My Fit Foods is running and its propensity to invest more and deepen its relationship with Intuit , Apple , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing My Fit Foods revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for My Fit Foods intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
My Fit Foods Tech Stack and Enterprise Applications
My Fit Foods ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, My Fit Foods implemented Intuit QuickBooks Enterprise to establish a single financial system for its retail operations. The deployment targeted finance and accounting, positioning Intuit QuickBooks Enterprise as the core ERP Financial application to manage transactional accounting and standardized reporting for the organization.
The implementation configured modules typical of an ERP Financial deployment, including general ledger, accounts payable, accounts receivable, inventory valuation controls, and consolidated financial reporting. Configuration work emphasized chart of accounts design, transactional posting rules, reconciliation workflows, and period close procedures to support consistent month-end processing.
Operational coverage centered on corporate finance and accounting teams, with the system used to centralize transactional processing and financial reporting across business functions. Governance focused on role-based access controls, documented accounting procedures, and formalized month-end close workflows to standardize finance operations under Intuit QuickBooks Enterprise.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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My Fit Foods ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brightpearl | Legacy | Brightpearl POS | Point Of Sale | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 My Fit Foods implemented Brightpearl POS, a Point Of Sale application, to centralize retail checkout, sales tracking and customer records across its store footprint. Deployment emphasized transaction processing, inventory visibility, customer profiling and sales reporting modules within Brightpearl POS, and the implementation supported storefront teams and corporate account managers in daily reconciliation and account level sales operations.
Configuration prioritized sales reporting and customer segmentation capabilities in Brightpearl POS, enabling operations staff to instrument revenue trends and demographic targeting as part of point of sale workflows. A Team Member in Houston, TX between May 2021 to May 2022 documented use of Brightpearl POS to support nutrition education outreach, manage multiple high level corporate accounts, and chart revenue growth consistently over $300k monthly while establishing target demographic groups, with local partnership driven marketing activities recorded against customer records and account profiles.
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Retail Management | ERP Services and Operations |
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2018 | 2018 |
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My Fit Foods AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| ManyChat | Legacy | ManyChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, My Fit Foods implemented ManyChat on its public website to introduce conversational engagement capabilities. The ManyChat implementation is categorized under Chatbots and Conversational AI and was positioned to support online customer engagement, marketing driven messaging, and order support workflows on the site.
The deployment uses a web chat widget and configured conversational flows to automate common inquiries, capture subscriber contact details, and present guided menu driven interactions for visitors. Functional capabilities implemented include automated responses, scripted conversational workflows, subscriber list management inside ManyChat, and scheduled broadcast messaging consistent with chatbot operational patterns within the Chatbots and Conversational AI category.
Operational coverage centers on the ecommerce storefront and customer service touch points, with the marketing and online operations teams governing content and message templates. Governance practices included centralized message templates, escalation paths to human agents for complex requests, and iterative content updates to conversation flows as usage patterns emerged.
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My Fit Foods Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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My Fit Foods CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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My Fit Foods TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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My Fit Foods PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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My Fit Foods IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at My Fit Foods
| First Name | Last Name | Title | Function | Department | Phone | |
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VP of Accounting | VP | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Corporate Controller | Director | Finance | |
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Apps Being Evaluated by My Fit Foods Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from My Fit Foods IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the My Fit Foods digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD My Fit Foods Technographics
My Fit Foods is a Retail organization based in United States,
with around 600 employees and annual revenues of $130.0 million.
My Fit Foods operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Brightpearl POS and ManyChat,
covering areas like ERP Financial, Point Of Sale and Chatbots and Conversational AI.
My Fit Foods has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Brightpearl and ManyChat.
My Fit Foods recently adopted applications including
Zoho Mail in 2021, Shopify in 2021 and Twilio Segment in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of My Fit Foods’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates My Fit Foods’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete My Fit Foods technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.