Stockholm, 111 39,
Sweden
Nalen Sweden Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Nalen Sweden and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 Nalen Sweden employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nalen Sweden has purchased the following applications: Formetrics Platform for Survey and Questionnaire in 2023, Storyblok CMS for Content Management in 2025, Adobe Audience Manager for Data Management Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nalen Sweden is running and its propensity to invest more and deepen its relationship with Formetrics , Storyblok , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nalen Sweden revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nalen Sweden intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Formetrics | Legacy | Formetrics Platform | Survey and Questionnaire | Collaboration | n/a | 2023 | 2023 |
In 2023, Nalen Sweden implemented Formetrics Platform as a Survey and Questionnaire solution to capture continuous visitor feedback at its Stockholm venue. The Formetrics Platform is used to run NPS and NKI visitor surveys and structured win loss feedback to better understand attendee satisfaction and reasons visitors choose other venues.
The deployment is a customer experience and CRM related rollout that supports customer experience, venue operations, and revenue management functions. Formetrics Platform survey outputs are consumed by CX and operations teams to inform service adjustments and revenue management decisions, establishing a continuous feedback loop for event and visitor management.
Functional configuration centers on NPS and NKI scoring, bespoke win loss questionnaires, scheduled and event triggered survey delivery, and role based reporting for CX and operations stakeholders. Standard Survey and Questionnaire capabilities such as segmentation, response routing for follow up, and dashboarded reporting were configured to match venue workflows and guest touchpoints.
Governance and process changes included defining survey cadence, ownership of respondent follow up by service teams, and integration of feedback into CRM related workflows and revenue management planning. The implementation emphasizes continuous visitor feedback for service and revenue management improvements at Nalen Sweden.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Storyblok | Legacy | Storyblok CMS | Content Management | Content Management | n/a | 2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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