National Geographic Society
1145 17th Street NW,
Washington, 20036, DC,
United States
Washington, 20036, DC,
United States
1 120-285-7000
Non Profit
National Geographic Society Technographics
National Geographic Society Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by National Geographic Society and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 National Geographic Society employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that National Geographic Society has purchased the following applications: Ascend SmartTouch Accounts Payable for AP Automation in 2018, Dovico Timesheet for Time and Attendance in 2008, FreeWheel Demandsuite for Agency Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems National Geographic Society is running and its propensity to invest more and deepen its relationship with Ascend Software , Dovico , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing National Geographic Society revenues, which have grown to $450.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for National Geographic Society intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
National Geographic Society Tech Stack and Enterprise Applications
National Geographic Society ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ascend Software | Legacy | Ascend SmartTouch Accounts Payable | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018, National Geographic Society deployed Ascend SmartTouch Accounts Payable to automate invoice processing in its Accounts Payable department. The implementation leveraged Ascend Software’s cloud-based suite including Ascend SmartTouch Accounts Payable, SmartTouch AIR, SmartTouch AP, and Imaging-as-a-Service, positioned as an AP Automation solution to reduce costs and streamline processing.
The implementation focused on automated invoice receipt, optical capture and imaging, validation and coding, automated policy enforcement, and exception processing. Ascend SmartTouch Accounts Payable and SmartTouch AIR provided out-of-the-box configuration for multiple invoice types and workflow configurations, minimizing the need for extensive customization and accelerating time to value.
Integration architecture centered on real-time integration with the organization’s ERP to enable validation and posting workflows, while Imaging-as-a-Service handled document capture and storage. Operational coverage was concentrated in Accounts Payable, with the solution designed to support a range of invoice formats and automated routing across AP teams.
Governance changes included codifying policy enforcement within AP Automation workflows and centralizing exception handling to reduce manual approvals. The deployment emphasized quick rollout with minimal IT resource consumption, and the project objective explicitly included reducing AP costs and creating new efficiencies through business process automation.
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National Geographic Society HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dovico | Legacy | Dovico Timesheet | Time and Attendance | HCM | n/a | 2008 | 2008 |
In 2008 National Geographic Society implemented Dovico Timesheet as its Time and Attendance solution to support employee time tracking and project costing across its United States operations. Dovico Timesheet was configured to provide time capture and project-level time entry, with inferred module usage including project costing and billing-ready timesheets based on vendor press materials, and the implementation is referenced publicly by the vendor as a customer relationship.
The deployment is described as focused on project time capture and cost allocation workflows, aligning timesheet submission and approval with finance and project management processes. Governance was centered on centralized administration for timesheet policy enforcement and cost allocation controls, with operational coverage aimed at staff who record project time and at managers responsible for project billing and cost oversight, as inferred from the vendor statement.
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National Geographic Society ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, National Geographic Society implemented FreeWheel Demandsuite on its website. FreeWheel Demandsuite is deployed as an Agency Management solution to centralize digital advertising inventory, programmatic demand orchestration, and ad decisioning across National Geographic’s web properties.
The implementation configures core Agency Management capabilities including campaign trafficking, inventory management, publisher-side ad decisioning, and reporting workflows. FreeWheel Demandsuite is integrated into the site’s ad tag footprint and content delivery flow to align content metadata with demand signals, enabling page level ad decisioning and audience-targeted campaign delivery.
Operational ownership sits with digital advertising and audience revenue teams, who use the FreeWheel Demandsuite configuration to manage campaign setup, trafficking, and reporting workflow across editorial and product stakeholders. Governance emphasizes centralized campaign controls and attribution of ad inventory to support publisher monetization and programmatic demand coordination on National Geographic’s web presence.
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National Geographic Society AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Artificial Intelligence Marketing | AI-Powered Application |
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2017 | 2017 |
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National Geographic Society Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Asset Management | Content Management |
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2023 | 2023 |
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Enterprise Content Management | Content Management |
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2015 | 2015 |
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Intelligent Document Processing | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2019 | 2019 |
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National Geographic Society eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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National Geographic Society CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2012 | 2012 |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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National Geographic Society ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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National Geographic Society TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2010 | 2010 |
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National Geographic Society PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2013 | 2013 |
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National Geographic Society IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2002 | 2002 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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National Geographic Society CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at National Geographic Society
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior VP Consumer Analytics and Insights | VP | IT | |
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Senior Director Marketing Analytics and Optimization | Director | Marketing | |
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Senior Director, Digital Analytics | Director | IT | |
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Director, Finance & Planning, Education & Children's Media | Director | Finance | |
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Vice President, Audit & Advisory Services | VP | Risk | |
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Director of Finance | Director | Finance | |
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SVP, Controller & Assistant Treasurer | VP | Treasury | |
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Senior Director, Finance and Planning | Director | Finance | |
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VP Finance | VP | Finance | |
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Director, Finance & Planning | Director | Finance | |
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Director of Corporate Finance | Director | Finance | |
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VP, Marketing - Travel Expeditions | VP | Marketing | |
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VP, Information Technology | VP | IT | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by National Geographic Society Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from National Geographic Society IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the National Geographic Society digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD National Geographic Society Technographics
National Geographic Society is a Non Profit organization based in United States,
with around 2000 employees and annual revenues of $450.0 million.
National Geographic Society operates a diverse technology stack with applications such as
Ascend SmartTouch Accounts Payable, Dovico Timesheet and FreeWheel Demandsuite,
covering areas like AP Automation, Time and Attendance and Agency Management.
National Geographic Society has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Ascend Software, Dovico and FreeWheel, A Comcast Company.
National Geographic Society recently adopted applications including
Brightspot DAM in 2023, Kibo Unified Commerce in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of National Geographic Society’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates National Geographic Society’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete National Geographic Society technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.