National Wine Centre of Australia
Corner of Hackney Rd &, Botanic St,
Adelaide, 5000, SA,
Australia
Adelaide, 5000, SA,
Australia
61 8 8313-3355
Consumer Packaged Goods
National Wine Centre of Australia Technographics
National Wine Centre of Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by National Wine Centre of Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 National Wine Centre of Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that National Wine Centre of Australia has purchased the following applications: EmploymentHero HRIS for Core HR in 2025, Craft CMS for Web Content Management in 2020, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems National Wine Centre of Australia is running and its propensity to invest more and deepen its relationship with EmploymentHero , The Access Group , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing National Wine Centre of Australia revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for National Wine Centre of Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
National Wine Centre of Australia Tech Stack and Enterprise Applications
National Wine Centre of Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EmploymentHero | Legacy | EmploymentHero HRIS | Core HR | HCM | n/a | 2025 | 2025 |
In 2025 the National Wine Centre of Australia deployed EmploymentHero HRIS as its Core HR solution to consolidate HR and payroll for an event driven hospitality operation in Adelaide. The organization runs conferences, a restaurant, bar, cafe and tourist attraction, and Corporate Services Manager Josh Fitzpatrick oversees finance, HR, IT and legal, creating a need for a unified employee lifecycle platform that supports high casual turnover and complex rostering needs.
The implementation used Employment Hero modules including EH Payroll Premium and EH Software Premium to automate onboarding, contract generation and payroll runs. Onboarding workflows were configured with preset contracts and award configurations, and the platform enforced step by step completion of documents to reduce manual error and administrative variance.
Integrations and operational capabilities implemented include Visa Entitlement Verification Online checks, digital policy issuance and tracking, and real time visibility of penalty rates and overtime for managers to inform rostering decisions. The deployment covered HR, payroll, finance and line managers across the venue, and extended to casual workforce management, leave management, and compliance tracking for Visa and award obligations.
Governance and process changes included a staged rollout of HR followed by payroll, and a shift from paper and manual signing to fully digital workflows that removed the need to immediately backfill a vacant HR role. EmploymentHero HRIS delivered explicit operational outcomes reported by the National Wine Centre of Australia, including payroll processing reduced to approximately two hours and a reclaimed 45 hours per week across HR and payroll, enabling the organization to scale staffing and open new outlets without increasing HR headcount.
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Onboarding | HCM |
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2025 | 2025 |
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Payroll | HCM |
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2011 | 2011 |
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Payroll | HCM |
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2025 | 2025 |
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National Wine Centre of Australia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, National Wine Centre of Australia deployed Craft CMS as its Web Content Management platform for the organization website. The implementation of Craft CMS focused on structured content modeling and templating, using entries and custom fields to manage pages for exhibitions, events and visitor information while leveraging the built in asset manager for photography and media.
The deployment follows a standard Craft CMS architecture with server side rendering via Twig templates and database backed entry types, and it uses matrix style content blocks to enable modular page composition. Editorial governance was implemented through Craft CMS user groups, granular permissions and entry workflows to allow marketing and communications staff to author, preview and publish content without developer intervention.
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National Wine Centre of Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, National Wine Centre of Australia deployed Hotjar on its public website to capture visitor behavior and on-page feedback. National Wine Centre of Australia implemented Hotjar as a Customer Experience solution supporting site analytics and digital engagement business functions. The deployment is centered on client-side instrumentation embedded in the website pages and targets the customer-facing web estate.
Hotjar is configured to collect heatmaps, session recordings, and on-page feedback surveys, enabling qualitative behavioral analytics and visual interaction analysis. Configuration includes page-level sampling controls, session capture parameters, and dashboard segmentation to support user experience investigation and content optimization. The implementation uses Hotjar dashboards and recordings to surface friction points and inform iterative UX and content changes.
Operational ownership is with the digital experience and marketing teams, who leverage Hotjar insights to prioritize UX fixes and content adjustments across the public site. Governance emphasizes privacy and consent configuration, sampling policies, and role-based access to recordings and feedback data. The deployment remains scoped to the website and functions as the organization’s Customer Experience behavioral analytics capability.
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National Wine Centre of Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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National Wine Centre of Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at National Wine Centre of Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Finance and Administration Officer | Manager | Finance | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by National Wine Centre of Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from National Wine Centre of Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the National Wine Centre of Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD National Wine Centre of Australia Technographics
National Wine Centre of Australia is a Consumer Packaged Goods organization based in Australia,
with around 100 employees and annual revenues of $50.0 million.
National Wine Centre of Australia operates a diverse technology stack with applications such as
EmploymentHero HRIS, Craft CMS and Hotjar,
covering areas like Core HR, Web Content Management and Customer Experience.
National Wine Centre of Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as EmploymentHero, Pixel & Tonic and Contentsquare.
National Wine Centre of Australia recently adopted applications including
EmploymentHero HRIS in 2025, EmploymentHero Onboarding in 2025 and EmploymentHero Payroll in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of National Wine Centre of Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates National Wine Centre of Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete National Wine Centre of Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.