Native Roots
Native Roots Technographics
Native Roots Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Native Roots and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Native Roots employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Native Roots has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Contentful Content Platform for Web Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Native Roots is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Contentful GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Native Roots revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Native Roots intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Native Roots Tech Stack and Enterprise Applications
Native Roots ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020, Native Roots was in the midst of a multi-year rollout of Microsoft Dynamics 365 Business Central. Native Roots implemented Microsoft Dynamics 365 Business Central as its ERP Financial core, initiating work in 2018, pausing for a year during the COVID-19 pandemic, and completing the full implementation in late 2022.
The initial configuration concentrated on accounting, finance and inventory management modules within Microsoft Dynamics 365 Business Central, then expanded to support cultivation, post-harvest and manufacturing facility processes. Configuration and automation focused on capturing inventory movements and transactional records in the ERP to align production scheduling, inventory control and financial posting.
Native Roots fully integrated Microsoft Dynamics 365 Business Central with its point of sale solution Dutchie to automate purchase orders, inventory transfers and transaction processing so POS-driven activities generate ERP records. That integration also pushes product movement events from Microsoft Dynamics 365 Business Central into Metrc to report received inventory and transfers between stores and off premise storage for regulatory track and trace.
Operationally the rollout centralized transaction capture so that actions in Dutchie are recorded directly in Microsoft Dynamics 365 Business Central rather than requiring manual double entry, and those events are forwarded to Metrc to meet compliance workflows. The deployment sequence from finance to production to retail aligned governance across accounting, cultivation, manufacturing and store operations and established the ERP as the system of record for inventory lifecycle.
Native Roots describes elimination of double entry and end to end seed to sale traceability as primary outcomes, with Microsoft Dynamics 365 Business Central functioning as the integration hub between Dutchie and Metrc for compliance and operational coordination. The ERP Financial deployment supports core business functions including accounting, inventory management, production tracking and retail reconciliation.
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Native Roots Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Native Roots deployed Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities across its organization, as indicated by artifacts on the company website. The implementation anchors email and domain-based productivity services to the Native Roots corporate domain and positions Google Workspace (Formerly Google G-Suite) as the primary Collaboration platform for corporate communications and document collaboration.
The deployment follows a standard Google Workspace configuration that includes Gmail for email, Google Calendar for scheduling, Google Drive for file storage, Docs and Sheets for collaborative authoring, and Google Meet for virtual meetings. Administrative controls were managed through the Google Workspace admin console with user provisioning, group-based access controls, and role assignment to support governance and secure account lifecycle management. The implementation is oriented toward retail operations and corporate support functions, enabling synchronous and asynchronous workflows across store-facing teams and central office staff while aligning Collaboration tooling with existing business processes.
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Native Roots Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019 Native Roots deployed the Contentful Content Platform to manage and deliver content on its public website. The Contentful Content Platform from Contentful GmbH is used as the company Web Content Management solution, providing an API first, headless approach to power site pages and marketing content.
The implementation leverages content modeling and structured content types, centralized media asset management, and editorial workflows with role based publishing controls across draft, staging, and production spaces. Content delivery is handled through Contentful APIs to the website front end, enabling decoupled presentation and reuse of content across pages and campaigns. Operational ownership sits with web and marketing teams, and governance focuses on content lifecycle, environment segregation, and editorial approval processes.
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Native Roots CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Native Roots IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Native Roots
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Native Roots Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Native Roots IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Native Roots digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Native Roots Technographics
Native Roots is a Retail organization based in United States,
with around 750 employees and annual revenues of $150.0 million.
Native Roots operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Google Workspace (Formerly Google G-Suite) and Contentful Content Platform,
covering areas like ERP Financial, Collaboration and Web Content Management.
Native Roots has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Google and Contentful GmbH.
Native Roots recently adopted applications including
Surfside in 2021, Fastly in 2021 and Akamai CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Native Roots’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Native Roots’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Native Roots technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.