Natoora
Unit 8 Discovery Business Park St James's Road,
London, SE16 4RA,
United Kingdom
London, SE16 4RA,
United Kingdom
44 20 7237 0346
Consumer Packaged Goods
Natoora Technographics
Natoora Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Natoora and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Natoora employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Natoora has purchased the following applications: Bizimply Workforce Management for Time and Attendance in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Natoora is running and its propensity to invest more and deepen its relationship with Bizimply , Google , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Natoora revenues, which have grown to $56.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Natoora intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Natoora Tech Stack and Enterprise Applications
Natoora HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bizimply | Legacy | Bizimply Workforce Management | Time and Attendance | HCM | n/a | 2015 | 2015 |
In 2015 Natoora deployed Bizimply Workforce Management for Time and Attendance. The deployment focused on flagship store workforce operations within Natoora's United Kingdom retail operations, supporting a store-level team of five overseen by a line manager in the context of a 250 employee consumer packaged goods company.
Bizimply Workforce Management was configured to centralize time capture and shift scheduling, provide store-level attendance records, and support payroll administration and staff rostering workflows. Configuration emphasized role-based access for line managers, reusable shift templates for market hours, and reporting exports that fed into existing spreadsheet processes.
The application operated alongside Microsoft Excel, Bizerba, and Revel POS as part of Natoora's operational stack, with sales data from Revel POS and spreadsheet reporting used to reconcile store performance and seasonal assortment decisions. Operational coverage included recruiting, training, daily floor management, coordination with the product manager to maintain a seasonal range, and ensuring correct sales data for reporting.
Governance and process change centered on line manager ownership of scheduling, time approvals, and routine payroll tasks, supported by Bizimply Workforce Management and spreadsheet workflows. Responsibilities tied to the system included managing payroll for the team, ongoing process reviews to maintain produce quality and stock rotation, and sustaining sales and profit target accountability at the store level.
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Natoora Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Natoora implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The Google Workspace (Formerly Google G-Suite) deployment is observable on Natoora's website and serves as the company's central collaboration and email infrastructure, providing domain-linked communication and content collaboration for employees.
Natoora Google Workspace (Formerly Google G-Suite) Collaboration underpins corporate communications and content workflows across the organization. The deployment leverages core Collaboration capabilities typical of Google Workspace, including Gmail for email, Google Drive and Google Docs for document collaboration, Google Calendar for scheduling, and Google Meet for video meetings, with administrative controls via the Google Admin Console. Typical configurations for this category include centralized user and group management, policy-driven sharing settings, and role-based access controls to govern data and collaboration across business functions.
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Collaboration | Collaboration |
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2021 | 2021 |
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Natoora CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Natoora implemented Intuit Mailchimp as its Marketing Automation platform to support marketing and e-commerce communications. The deployment is centered on the company website, embedding Intuit Mailchimp sign up forms and site-side audience capture to centralize subscriber data and enable web-driven campaign initiation.
Intuit Mailchimp was configured to support core Marketing Automation capabilities, including audience and list management, segmented email campaigns, automated customer journeys and scheduled campaign orchestration. The implementation included template-driven campaign creation, basic campaign reporting and subscriber lifecycle workflows aligned to promotional and customer engagement use cases.
Operational ownership sits with Natoora marketing and e-commerce teams, who use Intuit Mailchimp to manage permissioned email lists, subscription preferences and campaign calendars. Governance measures emphasize consent and subscription management consistent with email marketing practices, and the solution is instrumented on the public site to feed audience segmentation and campaign targeting.
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Natoora IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Natoora
| First Name | Last Name | Title | Function | Department | Phone | |
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Operations Manager | Manager | Finance | |
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HR & Payroll Manager | Manager | HR | |
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Group Financial Controller | Director | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Apps Being Evaluated by Natoora Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Natoora IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Natoora digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Natoora Technographics
Natoora is a Consumer Packaged Goods organization based in United Kingdom,
with around 250 employees and annual revenues of $56.0 million.
Natoora operates a diverse technology stack with applications such as
Bizimply Workforce Management, Google Workspace (Formerly Google G-Suite) and Intuit Mailchimp,
covering areas like Time and Attendance, Collaboration and Marketing Automation.
Natoora has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bizimply, Google and Intuit.
Natoora recently adopted applications including
Zoho Mail in 2021, Google Cloud Platform (GCP) in 2021 and Intuit Mailchimp in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Natoora’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Natoora’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Natoora technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.