Naturgy LATAM
Corrientes 800, 29th Floor,
Buenos Aires, 1043,
Argentina
Buenos Aires, 1043,
Argentina
810 333 46226
Utilities
Naturgy LATAM Technographics
Naturgy LATAM Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Naturgy LATAM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2865 Naturgy LATAM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Naturgy LATAM has purchased the following applications: Microsoft 365 for Collaboration in 2020, emBlue for Marketing Automation in 2020, Kyriba Treasury for Treasury Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Naturgy LATAM is running and its propensity to invest more and deepen its relationship with Microsoft , emBlue , Doppler or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Naturgy LATAM revenues, which have grown to $6.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Naturgy LATAM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Naturgy LATAM Tech Stack and Enterprise Applications
Naturgy LATAM Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Naturgy LATAM implemented Microsoft 365 to support enterprise Collaboration across its Argentina operations, and the implementation is referenced on the company website. Microsoft 365 is the primary Collaboration platform for productivity, communications, and document collaboration at Naturgy LATAM.
The deployment centers on cloud delivered Microsoft 365 services, leveraging core Collaboration capabilities such as Exchange Online for email, Microsoft Teams for chat and meetings, SharePoint for intranet and document management, OneDrive for personal file storage, and the Office suite for authoring. Configuration work focused on tenant level administration, license assignment, and role based access to align productivity tooling with business functions including corporate communications, field operations coordination, and corporate support teams.
Operational coverage spans corporate and operational business functions within Naturgy LATAM, with the platform used for internal collaboration workflows, meeting orchestration, and document lifecycle management. Governance is handled through centralized Microsoft 365 tenant controls and administrative policies, including user and access management, security and compliance settings, and content governance to enforce organisational collaboration standards.
As implemented, Microsoft 365 provides Naturgy LATAM a cloud native Collaboration foundation that unifies email, meetings, and content services under a single SaaS tenant. The visible use of Microsoft 365 on the public site corroborates the platform role in Naturgy LATAM Collaboration and corporate productivity.
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Naturgy LATAM CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| emBlue | Legacy | emBlue | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Naturgy LATAM deployed emBlue as its Marketing Automation platform on the company website in Argentina. The implementation centered on using emBlue to support web-driven customer engagement, email delivery, and digital campaign orchestration for marketing and customer communications. Naturgy LATAM emBlue Marketing Automation supports campaign orchestration and contact lifecycle workflows across the organization.
Configuration work emphasized core Marketing Automation capabilities, including email campaign management, contact list segmentation, reusable template management, automated drip workflows, and embedded form-based lead capture. Behavioral tracking and on-site event tagging were implemented to enrich contact profiles and to drive segmentation and automated campaign triggers. The team configured scheduling, suppression rules, and campaign cloning to streamline recurring communications.
The emBlue deployment was integrated with the public website through embedded forms and tracking scripts, enabling real-time capture of visitor interactions and subscription events on the Argentina site. Operational coverage focused on marketing and customer communications teams, centralizing campaign creation, scheduling, and template governance for site-driven outreach. Data flows from web interactions populated emBlue contact records and segment definitions for targeted messaging.
Governance changes included role-based access for campaign authors and approvers, standardized template and content approval workflows, and consent management processes to align subscriber opt-in handling with corporate communications policies. Operationalization emphasized campaign governance and repeatable campaign orchestration processes, positioning emBlue as the primary Marketing Automation tool for Naturgy LATAM web engagement.
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Marketing Automation | CRM |
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2021 | 2021 |
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Naturgy LATAM TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kyriba | Legacy | Kyriba Treasury | Treasury Management | TRM | n/a | 2017 | 2017 |
In 2017, Naturgy LATAM implemented Kyriba Treasury as its Treasury Management platform to consolidate treasury and payments operations for Gas Natural LATAM. The deployment established a LATAM payment factory operated from a shared services center in Bogota covering six countries and more than 20 bank relationships.
The implementation centered on a Kyriba Treasury payment factory model that provided centralized payment processing, cash positioning, bank account management, and payment workflow controls typical of Treasury Management solutions. Configuration work focused on payment orchestration, segregation of duties in approval workflows, and automated file generation for bank rails. The platform supported corporate treasury functions including liquidity visibility and centralized payment initiation.
Kyriba Treasury was integrated with SAP for ERP payment initiation and reconciliation and connected to banks via SWIFTNET for secure message exchange. The technical architecture aligned the CSC in Bogota as the orchestration hub, routing payment instructions from SAP through Kyriba to over 20 banking endpoints. Interfaces were implemented to support multi-country bank connectivity and standardized payment formats across six jurisdictions.
The rollout began in October 2017 and has been maintained from Oct 2017 to present as the operational payment factory for Naturgy LATAM. Governance emphasized centralized control in the CSC, standardized bank connectivity, and process orchestration across treasury and accounts payable teams.
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Naturgy LATAM IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Naturgy LATAM CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Naturgy LATAM
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Naturgy LATAM Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Naturgy LATAM IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Naturgy LATAM digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Naturgy LATAM Technographics
Naturgy LATAM is a Utilities organization based in Argentina,
with around 2865 employees and annual revenues of $6.60 billion.
Naturgy LATAM operates a diverse technology stack with applications such as
Microsoft 365, emBlue and Kyriba Treasury,
covering areas like Collaboration, Marketing Automation and Treasury Management.
Naturgy LATAM has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, emBlue and Kyriba.
Naturgy LATAM recently adopted applications including
Doppler in 2021, Microsoft 365 in 2020 and emBlue in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Naturgy LATAM’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Naturgy LATAM’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Naturgy LATAM technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.