Naturipe Farms
1611 Bunker Hill Way 200,
Salinas, 93906, CA,
United States
Salinas, 93906, CA,
United States
1 239-591-1664
Consumer Packaged Goods
Naturipe Farms Technographics
Naturipe Farms Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Naturipe Farms and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Naturipe Farms employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Naturipe Farms has purchased the following applications: ADS DataTrack for Contingent Labor Management in 2018, Hyperledger Fabric for Blockchain Platform in 2019, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Naturipe Farms is running and its propensity to invest more and deepen its relationship with Agricultural Data Systems , Paylocity , Orange Enterprises or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Naturipe Farms revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Naturipe Farms intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Naturipe Farms Tech Stack and Enterprise Applications
Naturipe Farms HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Agricultural Data Systems | Legacy | ADS DataTrack | Contingent Labor Management | HCM | n/a | 2018 | 2018 |
In 2018 Naturipe Farms implemented ADS DataTrack, deploying Agricultural Data Systems' Contingent Labor Management application to formalize seasonal and contract workforce administration. The vendor lists Naturipe Farms as a customer, and the implementation targeted HR and field operations to centralize contingent worker records and lifecycle management. ADS DataTrack is named as the operational system used to manage worker onboarding, compliance documentation, and requisition workflows.
The implementation configuration emphasized core Contingent Labor Management capabilities including onboarding and credentialing, scheduling and time capture, approval workflows for labor requisitions, and compliance tracking for temporary workers. Operational ownership sits with HR and operations teams, with the system supporting field labor and packing operations through standardized processes and role based approvals. Governance changes focused on instituting consistent contingent labor policies, formalizing approval chains, and consolidating worker documentation within ADS DataTrack.
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Payroll | HCM |
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2011 | 2011 |
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Recruiting, Applicant Tracking System | HCM |
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2011 | 2011 |
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Time and Attendance, Contingent Labor Management | HCM |
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2018 | 2018 |
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Time and Attendance, Contingent Labor Management | HCM |
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2020 | 2020 |
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Naturipe Farms Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hyperledger | Legacy | Hyperledger Fabric | Blockchain Platform | Blockchain | n/a | 2019 | 2019 |
In 2019, Naturipe Farms implemented Hyperledger Fabric as a Blockchain Platform to underpin a supply chain management platform that tracks blueberries from the harvesting period through to customers. The deployment focuses on traceability and provenance, with field workers generating QR codes at harvest to record origins and narrative details that follow each lot through packing and distribution.
Implementation centered on permissioned ledger configuration and chaincode to capture harvest timestamps, quality attributes, QR code identifiers, and provenance metadata. Functional capabilities include ledger-based traceability, QR code ingestion and scan workflows, and quality checkpoint recording, implemented to align farm-level capture with downstream traceability needs.
The Hyperledger Fabric deployment is integrated with SAP for enterprise data support, providing exchange of inventory, batch and quality information between the blockchain network and existing ERP processes. Operational coverage emphasizes harvest teams and packing operations as data producers, quality assurance and traceability teams as validators, and customer-facing channels that surface QR-linked provenance stories.
Governance was structured around role-based access for workers and quality staff within a permissioned network, with workflow controls to enforce provenance records and QR assignment at source. The project is reported to support revenue generation by enabling visible quality tracking and customer traceability, while consolidating supply chain, quality assurance, and consumer engagement functions on the Hyperledger Fabric Blockchain Platform.
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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Naturipe Farms Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Naturipe Farms implemented Microsoft 365 to centralize core collaboration services across its corporate environment. Microsoft 365 is deployed as the primary Collaboration platform, providing email and calendaring, real time chat and video conferencing, and cloud document management through Exchange, Teams, SharePoint, and OneDrive to support day to day productivity for the 150 employee consumer packaged goods company.
The deployment is surfaceable from the public website, indicating browser based access to Microsoft 365 services and a cloud tenant architecture. Identity and access are managed through Microsoft identity services such as Azure Active Directory, with tenant level governance controls used for provisioning, access policies, and content retention, positioning Microsoft 365 as the central Collaboration platform for Naturipe Farms’ corporate productivity and content management.
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Naturipe Farms eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Naturipe Farms PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2023 | 2023 |
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Naturipe Farms IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Naturipe Farms
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Human Resources | Director | HR | |
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Senior Director Information Technology | Director | IT | |
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VP Finance/CFO | VP | Finance | |
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Director Of Finance And Accounting | Director | Finance | |
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Apps Being Evaluated by Naturipe Farms Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Naturipe Farms IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Naturipe Farms digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Naturipe Farms Technographics
Naturipe Farms is a Consumer Packaged Goods organization based in United States,
with around 150 employees and annual revenues of $30.0 million.
Naturipe Farms operates a diverse technology stack with applications such as
ADS DataTrack, Hyperledger Fabric and Microsoft 365,
covering areas like Contingent Labor Management, Blockchain Platform and Collaboration.
Naturipe Farms has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Agricultural Data Systems, Hyperledger and Microsoft.
Naturipe Farms recently adopted applications including
Elastic Email API in 2023, Microsoft 365 in 2021 and WooCommerce in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Naturipe Farms’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Naturipe Farms’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Naturipe Farms technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.