Naturovo
4th Bolshaya Okrugnaya, 35 a,
Kaliningrad, 236009,
Russia
Kaliningrad, 236009,
Russia
8 800 700 08 50
Consumer Packaged Goods
Naturovo Technographics
Naturovo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Naturovo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 164 Naturovo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Naturovo has purchased the following applications: Microsoft 365 for Collaboration in 2017, ABM TMS for Transportation Management in 2015, MailChannels for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Naturovo is running and its propensity to invest more and deepen its relationship with Microsoft , ABM Cloud , MailChannels or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Naturovo revenues, which have grown to $72.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Naturovo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Naturovo Tech Stack and Enterprise Applications
Naturovo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Naturovo provisioned Microsoft 365 as its Collaboration platform and surfaced Microsoft 365 elements on its corporate website. The cloud-hosted Microsoft 365 tenancy was configured to support core collaboration workflows and external presence, focused on enabling email, document management, and team communication across the organization.
The implementation used Microsoft 365 capabilities such as Exchange Online for email, SharePoint Online for intranet and document libraries, Microsoft Teams for messaging and meetings, and Office applications for productivity and content authoring. Configuration emphasized identity and access controls, content governance, and site-level integration to surface relevant content on naturovo.ru, supporting corporate document workflows and internal communications. Governance controls were established for access, retention, and content publishing to align Collaboration usage with corporate information management policies.
|
Naturovo SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ABM Cloud | Legacy | ABM TMS | Transportation Management | SCM | n/a | 2015 | 2015 |
In 2015, Naturovo implemented ABM TMS, a Transportation Management System, to automate core transport planning for its consumer packaged goods operations in Russia. The ABM Cloud team optimized and fully automated the route planning process as part of the deployment, and provided proactive support to the system and users during the implementation phase and throughout industrial operation.
The implementation centered on route planning automation and scheduling capability, embedding transport planning logic into dispatch workflows and user-facing operational procedures. ABM TMS was configured to support logistics and distribution business functions, with the ABM Cloud team delivering continuous operational support including assistance outside standard working hours.
Governance focused on operational readiness and sustained runbook support rather than large scale system integrations, and Naturovo plans to extend the ABM Rinkai TMS solution into other business areas. ABM TMS is documented as the Transportation Management System used by Naturovo, and the project emphasized automated routing, active user support, and phased rollout into production operations.
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Naturovo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailChannels | Legacy | MailChannels | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021 Naturovo deployed MailChannels as its Transactional Email provider to handle website-driven messaging. The implementation centers on MailChannels delivering customer-facing notifications from the company website, aligning the application with order confirmations, account notifications, and automated transactional workflows common to consumer packaged goods e-commerce operations.
The deployment included configuring core transactional email capabilities, notably SMTP relay and SMTP API endpoints for site integration, template-driven message orchestration, and standard deliverability controls. Configuration work focused on domain authentication and bounce and suppression handling as category-aligned safeguards to protect sending reputation and ensure reliable message delivery under the Transactional Email model.
Integration scope was explicitly site-level, connecting the Naturovo website to MailChannels for real-time transactional sends and inbox-facing event handling. Operational coverage oriented around e-commerce and customer service workflows, with MailChannels providing the outbound mail pipeline for website-triggered events and related notification orchestration.
Governance considerations emphasized sender domain management, template governance, and monitoring of delivery status through MailChannels operational dashboards and logs. Rollout and ongoing operations concentrate on maintaining authentication records, suppression lists, and bounce processing, ensuring the MailChannels Transactional Email implementation remains aligned with Naturovo business functions and web messaging requirements.
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Naturovo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Naturovo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Naturovo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Naturovo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Naturovo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Naturovo Technographics
Naturovo is a Consumer Packaged Goods organization based in Russia,
with around 164 employees and annual revenues of $72.0 million.
Naturovo operates a diverse technology stack with applications such as
Microsoft 365, ABM TMS and MailChannels,
covering areas like Collaboration, Transportation Management and Transactional Email.
Naturovo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, ABM Cloud and MailChannels.
Naturovo recently adopted applications including
MailChannels in 2021, Cloudflare CDN in 2018 and Microsoft 365 in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Naturovo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Naturovo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Naturovo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.