Palo Alto, 94306, CA,
United States
Navu Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Navu and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Navu employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Navu has purchased the following applications: Navu Analytics for Analytics and BI in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Hubspot CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Navu is running and its propensity to invest more and deepen its relationship with Navu , Google , Typeform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Navu revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Navu intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Navu | Legacy | Navu Analytics | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Navu implemented Navu Analytics to instrument its public website. Navu Analytics is being used as an Analytics and BI application to support marketing and client engagement functions. The implementation focused on client side tagging, event taxonomy, and dashboard configuration to capture page flows and lead capture interactions. Configuration included custom event definitions, funnel visualization dashboards, and scheduled exports for internal reporting.
Operational scope is limited to the website and supporting reporting for a 10 person professional services team, with a single analytics administrator responsible for configuration, access control, and data retention policies. Integrations rely on the website instrumentation layer and built in data export functions to feed internal reporting and CRM ingestion points when required. Governance consisted of lightweight change control, naming conventions for events, and dashboard versioning to keep reporting consistent across marketing and client services. The Navu implementation of Navu Analytics as an Analytics and BI application supports website performance monitoring and client acquisition workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Single Sign-On (SSO) | IaaS |
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2024 | 2024 |
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