Neogence
No. 520-4, Beian Road, Zhongshan District,
Taipei City, x,
Taiwan
Taipei City, x,
Taiwan
886 2 2700 6176
Retail
Neogence Technographics
Neogence Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Neogence and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Neogence employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Neogence has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Appier AIXON for Artificial Intelligence Marketing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Neogence is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Appier , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Neogence revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Neogence intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Neogence Tech Stack and Enterprise Applications
Neogence ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Neogence implemented FreeWheel Demandsuite as its Agency Management solution on its public website. The deployment integrates FreeWheel Demandsuite into the retailer’s digital property to centralize ad decisioning, inventory controls, and demand orchestration for a Taiwan-based retail company with approximately 35 employees.
Configuration emphasized site-level ad tag placement and modular configuration of inventory management, campaign targeting, yield management, and reporting capabilities typical of Agency Management platforms. Operational responsibility is assigned to digital marketing and ad operations, with governance focused on placement configuration, creative approval workflows, and campaign lifecycle management to support e-commerce and digital marketing functions.
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Neogence AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier AIXON | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Neogence deployed Appier AIXON to operationalize a three stage Singles Day marketing approach that the brand had developed for the 2018 Singles Day Sales. Appier AIXON was implemented as the Customer Data Science platform to unify customer signals across channels and to drive acquisition and remarketing workflows.
Implementation centered on Appier AIXON capabilities for data unification, device to owner mapping, and audience modeling. Neogence configured Appier AIXON to ingest first party streams from its app, website, and CRM and to harmonize identifiers for cross screen remarketing and segmentation. The work produced structured segments and lookalike audience models that supported both top funnel user acquisition and targeted remarketing.
Appier AIXON was integrated with Neogence channels and enriched with Appier CrossX external data to extend profile coverage and to identify new users with similar behavior. Operational scope covered marketing workflows across three campaign stages, pre Singles Day for top funnel user acquisition, the week of Singles Day for cross screen remarketing to existing customers, and post Singles Day to re engage cart abandoners while bringing in more quality traffic. Business functions impacted included marketing operations and CRM driven campaign orchestration.
The implementation established governance around identity mapping and audience lifecycle to ensure consistent segment reuse across campaigns. Using Appier AIXON Neogence developed two best performing lookalike audience segments, one built from customers who purchased on the Neogence website in the prior eight weeks and the other from users who browsed limited offer pages, and then targeted those segments with relevant product offers.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Neogence Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Neogence deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation is referenced on the Neogence website and supports a Taiwan-based retail organization operating with 35 employees and reported revenue of 8,000,000, centralizing corporate communication and document workflows.
Google Workspace (Formerly Google G-Suite) configuration centers on core Collaboration capabilities, including Gmail for corporate messaging, Google Drive for centralized file storage, Google Docs and Sheets for real-time collaborative authoring, and Google Calendar for scheduling. Administration is managed through the Google Admin console with domain-level user provisioning, group-based access controls, and device policy enforcement consistent with typical Collaboration deployments.
Operational coverage focuses on corporate email, document collaboration, calendaring, and shared drive management across customer-facing and back-office functions. The deployment is surfaced on the company website, indicating use of Google Workspace identities and public-facing contact routing tied to the corporate domain.
Governance is structured around account and domain controls, role-based administrative privileges, and standardized sharing policies to manage external access and internal collaboration workflows. The narrative emphasizes system architecture and administrative controls rather than specific third-party integrations or measured business outcomes.
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Neogence CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2022 | 2022 |
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Neogence PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Neogence IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Neogence
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Neogence Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Neogence IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Neogence digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Neogence Technographics
Neogence is a Retail organization based in Taiwan,
with around 35 employees and annual revenues of $8.0 million.
Neogence operates a diverse technology stack with applications such as
FreeWheel Demandsuite, Appier AIXON and Google Workspace (Formerly Google G-Suite),
covering areas like Agency Management, Artificial Intelligence Marketing and Collaboration.
Neogence has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as FreeWheel, A Comcast Company, Appier and Google.
Neogence recently adopted applications including
FreeWheel Demandsuite in 2023, Teads Platform in 2022 and Ruby Live Chat in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Neogence’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Neogence’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Neogence technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.