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Neogence Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Neogence and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Neogence employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Neogence has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2023, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021, Appier AIXON for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Neogence is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Google , Appier or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Neogence revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Neogence intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier AIXON | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Neogence deployed Appier AIXON to operationalize a three stage Singles Day marketing approach that the brand had developed for the 2018 Singles Day Sales. Appier AIXON was implemented as the Customer Data Science platform to unify customer signals across channels and to drive acquisition and remarketing workflows.
Implementation centered on Appier AIXON capabilities for data unification, device to owner mapping, and audience modeling. Neogence configured Appier AIXON to ingest first party streams from its app, website, and CRM and to harmonize identifiers for cross screen remarketing and segmentation. The work produced structured segments and lookalike audience models that supported both top funnel user acquisition and targeted remarketing.
Appier AIXON was integrated with Neogence channels and enriched with Appier CrossX external data to extend profile coverage and to identify new users with similar behavior. Operational scope covered marketing workflows across three campaign stages, pre Singles Day for top funnel user acquisition, the week of Singles Day for cross screen remarketing to existing customers, and post Singles Day to re engage cart abandoners while bringing in more quality traffic. Business functions impacted included marketing operations and CRM driven campaign orchestration.
The implementation established governance around identity mapping and audience lifecycle to ensure consistent segment reuse across campaigns. Using Appier AIXON Neogence developed two best performing lookalike audience segments, one built from customers who purchased on the Neogence website in the prior eight weeks and the other from users who browsed limited offer pages, and then targeted those segments with relevant product offers.
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Chatbots and Conversational AI | AI-Powered Application |
|
2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Customer Engagement | CRM |
|
2020 | 2020 |
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Digital Advertising Platform | CRM |
|
2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
|
2022 | 2022 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Transactional Email | PaaS |
|
2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||