Nestle Brazil
Rua Doutor Rubens Gomes Bueno, 691, Edificio Torre Sigma, 19 andar, VArzea de Baixo,
Sao Paulo, 04730-000,
Brazil
Sao Paulo, 04730-000,
Brazil
55 800-770-2459
Consumer Packaged Goods
Nestle Brazil Technographics
Nestle Brazil Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nestle Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32000 Nestle Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nestle Brazil has purchased the following applications: PROS Smart Price Management for Price Optimization in 2023, NeoGrid NIA for Generative AI Platforms in 2024, NeoGrid Horus for Analytics and BI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nestle Brazil is running and its propensity to invest more and deepen its relationship with PROS , NeoGrid , BugHerd or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nestle Brazil revenues, which have grown to $11.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nestle Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nestle Brazil Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PROS | Legacy | PROS Smart Price Management | Price Optimization | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Nestle Brazil implemented PROS Smart Price Management, deploying AI powered pricing to manage complexity and volatility in the Brazilian market. The deployment targets Price Optimization for Nestle Brazil's commercial pricing and commerce business functions across its Brazil channels.
The implementation uses PROS Smart Price Optimization and Management capabilities, leveraging the application for automated price recommendation, optimization modeling, and centralized price management workflows. PROS Smart Price Management is configured to support scenario analysis and decision support for commercial teams, aligning pricing rules with channel strategies and product hierarchies.
Operational coverage is focused on commercial channels in Brazil, affecting pricing and commerce teams responsible for list and promotional pricing decisions. Governance was adjusted to integrate PROS driven recommendations into existing pricing review workflows, enabling faster decision cycles and standardized approval steps during rollout across channels.
Reported outcomes emphasize improved handling of market complexity and price volatility and better informed pricing decisions across Nestle Brazil's commercial channels. The implementation centers on Price Optimization to provide automated guidance and consistency for pricing and commerce operations.
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NeoGrid | Legacy | NeoGrid NIA | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024, Nestlé Brasil implemented NeoGrid NIA as a Generative AI Platforms solution to augment its digital shelf and online commerce execution. The implementation connected NeoGrid NIA to the company’s existing NeoGrid Lett deployment, aligning AI driven insight delivery with commercial and e commerce workflows.
NeoGrid NIA was configured to surface conversational insights and generate operational alerts, leveraging NeoGrid’s intelligence portfolio integration with Lett to monitor availability and promotional activity. Functional emphasis was on natural language driven insight delivery and automated alerting to support field trade operations, online assortment management, and promotional execution.
Operational coverage targeted Nestlé Brasil commercial, e commerce and category teams across Brazil, where NeoGrid NIA fed conversational alerts into existing Lett driven execution processes. NeoGrid reported a marked uplift in online conversion and product availability during promotional events in Brazil after connecting Lett with NeoGrid NIA.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NeoGrid | Legacy | NeoGrid Horus | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024 Nestle Brazil deployed NeoGrid Horus to process and analyze consumer purchase receipts for its national promotional campaign Nestlé Faz Bem. The NeoGrid Horus implementation is aligned with Analytics and BI capabilities and was used to automate receipt validation and feed campaign ROI analysis across Brazil.
The implementation emphasized receipt ingestion and structured data extraction, using optical character recognition and parsing of notas fiscais to map transactions to promotional SKU and rule sets. NeoGrid Horus decoded approximately 91% of submitted receipts and validated 82% of submissions against promotional rules, enabling automated adjudication and measurement workflows.
Operational scope covered marketing and promotion validation functions across the national campaign, centralizing campaign submission, adjudication, and ROI reporting processes. The solution was instrumented into campaign workflows to provide a continuous stream of validated transaction data for promotional measurement and reporting.
Governance was driven by a rule-based validation engine and automated adjudication processes, standardizing validation criteria and reducing the need for manual review. The deployment supported improved promotional execution and measurement through higher receipt decoding rates and systematic validation of promotion eligibility.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
|
2014 | 2014 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Digital Asset Management | Content Management |
|
2017 | 2017 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Inventory Management | SCM |
|
2016 | 2016 |
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S&OP | SCM |
|
2016 | 2016 |
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Supply Chain Management | SCM |
|
2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Marketing Analytics | CRM |
|
2016 | 2016 |
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Marketing Automation | CRM |
|
2014 | 2014 |
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Trade Promotion Management | CRM |
|
2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Content Delivery Network | IaaS |
|
2015 | 2015 |
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Content Delivery Network | IaaS |
|
2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Nestle Brazil
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Nestle Brazil Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Nestle Brazil Technographics
Nestle Brazil is a Consumer Packaged Goods organization based in Brazil,
with around 32000 employees and annual revenues of $11.80 billion.
Nestle Brazil operates a diverse technology stack with applications such as
PROS Smart Price Management, NeoGrid NIA and NeoGrid Horus,
covering areas like Price Optimization, Generative AI Platforms and Analytics and BI.
Nestle Brazil has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PROS and NeoGrid.
Nestle Brazil recently adopted applications including
NeoGrid NIA in 2024, NeoGrid Horus in 2024 and NeoGrid Supply Planning and Stock Distribution in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nestle Brazil’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nestle Brazil’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nestle Brazil technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.