Paramount ANZ
Free TV Australia Suite 1, Level 2
76 Berry Street,
Sydney, 2060, NSW,
Australia
Sydney, 2060, NSW,
Australia
61 2 9650-1010
Media
Paramount ANZ Technographics
Paramount ANZ Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Paramount ANZ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Paramount ANZ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Paramount ANZ has purchased the following applications: Emburse Enterprise for Expense Management in 2018, Reward Gateway Employee Reward and Recognition for Employee Recognition and Rewards Management in 2021, Adobe Audience Manager for Data Management Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Paramount ANZ is running and its propensity to invest more and deepen its relationship with Emburse , Edenred , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Paramount ANZ revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Paramount ANZ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Paramount ANZ Tech Stack and Enterprise Applications
Paramount ANZ ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emburse | Legacy | Emburse Enterprise | Expense Management | ERP | n/a | 2018 | 2018 |
In 2018, Paramount ANZ implemented Emburse Enterprise as its Expense Management solution to standardize expense capture and approval across corporate finance. The deployment supported Network 10 finance teams and CBS implementation activities tied to Project BOLT, positioning the expense platform alongside concurrent ERP and reporting upgrades.
Emburse Enterprise was configured to deliver core Expense Management capabilities including expense claim capture, approval workflow orchestration, tax code handling, GL chart of accounts mapping and automated AP posting. Configuration work reflected existing responsibilities for iExpenses workflow administration and incorporated cross validation rules to align expense-ledger mappings with the new GL structure.
The implementation integrated with Oracle E-Business Suite R11i and the programmatic move to Oracle R12 ledger structures, and linked into planning and reporting systems such as TM1 and enterprise reporting via Cognos and Oracle Discoverer as part of the same program. Integration points emphasized GL interface feeds and tax reconciliation to remove manual AP interventions and to support end to end user acceptance testing across Finance and Accounts Payable.
Governance was formalized around chart of accounts maintenance, approval workflow administration and coordinated UAT support during the R12 transition. Explicit operational outcomes during this period included design of R12 cross validation rules and identification of a tax configuration fix that eliminated the need for AP to manually amend non recoverable tax lines, outcomes which informed expense system configuration and reduced manual processing steps.
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Paramount ANZ HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Edenred | Legacy | Reward Gateway Employee Reward and Recognition | Employee Recognition and Rewards Management | HCM | n/a | 2021 | 2021 |
In 2021, Paramount ANZ deployed Reward Gateway Employee Reward and Recognition on their website. The Reward Gateway Employee Reward and Recognition implementation serves as the company's Employee Recognition and Rewards Management platform, providing web-hosted recognition and reward capabilities for Paramount ANZ's Australian workforce of approximately 1000 employees, and supporting HR and internal communications functions.
The deployment configures core Employee Recognition and Rewards Management capabilities including peer and manager recognition workflows, a digital rewards catalog with points redemption, a social recognition feed, and an administrative console for program configuration. The system is branded and published via the customer-facing portal at paramount.rewardgateway.com.au, enabling employee access through the corporate site and centralized administration of program rules.
Operational governance is led by HR and internal communications, using role-based administration and configurable approval workflows to manage nominations and rewards issuance. The implementation emphasizes centralized program administration, searchable recognition records, and configurable program rules consistent with Employee Recognition and Rewards Management practices, supporting ongoing engagement and program oversight.
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Paramount ANZ CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | 2021 | 2021 |
In 2021 Paramount ANZ deployed Adobe Audience Manager as its Data Management Platform to capture and operationalize first party behavioral signals from its website. The implementation focused on web-based data collection and segmentation, establishing Adobe Audience Manager within the digital stack for audience identification and trait construction.
Adobe Audience Manager was configured to support core Data Management Platform functions including profile stitching, identity resolution across web identifiers, real-time audience segmentation, and trait management for activation. The deployment emphasized audience export workflows and segment packaging to support digital campaign orchestration and programmatic audience targeting, while retaining the full application name Adobe Audience Manager in tagging and governance artifacts.
Operational scope covered marketing, digital analytics, and advertising teams in Australia, with governance controls instituted around segment taxonomy, access privileges, and privacy conscious data handling. Rollout described here centered on site-level tag implementation and marketing operations ownership for segment creation and activation, reflecting typical Data Management Platform workflows used to feed audience-driven campaign processes.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Paramount ANZ IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Paramount ANZ
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Human Resources | VP | HR | |
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Director, HR Operations | Director | HR | |
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Director, HR Operations | Director | HR | |
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Human Resources Business Partner | Manager | HR | |
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Senior Vice President Technology Services & Operations | VP | IT | |
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Apps Being Evaluated by Paramount ANZ Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Paramount ANZ IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Paramount ANZ digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Paramount ANZ Technographics
Paramount ANZ is a Media organization based in Australia,
with around 1000 employees and annual revenues of $200.0 million.
Paramount ANZ operates a diverse technology stack with applications such as
Emburse Enterprise, Reward Gateway Employee Reward and Recognition and Adobe Audience Manager,
covering areas like Expense Management, Employee Recognition and Rewards Management and Data Management Platform.
Paramount ANZ has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Emburse, Edenred and Adobe Systems.
Paramount ANZ recently adopted applications including
Magnite SpringServe in 2025, Reward Gateway Employee Reward and Recognition in 2021 and Adobe Audience Manager in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Paramount ANZ’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Paramount ANZ’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Paramount ANZ technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.