AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

New Directions Aromatics Canada Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adyen Legacy Adyen Payment Processing ERP Financial Management n/a 2024 2024
Payment Processing ERP Financial Management 2024 2024
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Focus Softnet Legacy Focus MRP Manufacturing ERP ERP Services and Operations n/a 2020 2021
In 2020 New Directions Aromatics Canada implemented Focus MRP. Focus MRP was deployed as part of a Manufacturing ERP initiative to automate order processing, warehousing and supply-chain operations across North America, supporting the handling of hundreds of orders per day and improving inventory control. The implementation combined Focus MRP with Focus WMS capabilities to centralize warehouse management, order fulfillment workflows and inventory visibility. MRP usage is inferred from the manufacturing and fulfillment focus of the deployment, and configuration emphasized MRP-driven inventory allocation, demand-based replenishment and warehouse task orchestration alongside core financial posting for inventory movements. Operational coverage included distribution, warehousing, logistics and finance teams, with the system unifying order to cash and inbound to outbound warehouse flows to provide consistent inventory data and order status across North American channels. The engagement primarily targeted warehousing, logistics and finance improvements, aligning transactional warehousing functions with inventory-led planning and financial inventory controls. Governance and process changes concentrated on standardizing warehouse procedures and order processing workflows to increase throughput and visibility. Outcomes reported from the engagement included higher order throughput and improved visibility into inventory, enabling tighter inventory control across the distribution network.
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LivePerson Legacy LivePerson Conversational Cloud Chatbots and Conversational AI AI-Powered Application n/a 2005 2005
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2021 2021
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2021 2021
Web Content Management Content Management 2025 2025
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2011 2011
Product Information Management eCommerce 2020 2020
Product Review Management eCommerce 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2023 2023
CRM CRM 2019 2019
Customer Support CRM 2016 2016
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2025 2025
Digital Advertising Platform CRM 2025 2025
Marketing Analytics CRM 2011 2011
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2023 2023
Marketing Analytics CRM 2023 2023
Partner Relationship Management CRM 2024 2024
Tag Management CRM 2014 2014
Tag Management CRM 2019 2019
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2025 2025
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2022 2022
Domain Name System (DNS) IaaS 2011 2011
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2024 2024
Secure Sockets Layer (SSL) CyberSecurity 2013 2013
Secure Sockets Layer (SSL) CyberSecurity 2014 2014
Secure Sockets Layer (SSL) CyberSecurity 2014 2014
Secure Sockets Layer (SSL) CyberSecurity 2021 2021
IT Decision Makers and Key Stakeholders at New Directions Aromatics Canada
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by New Directions Aromatics Canada Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD New Directions Aromatics Canada Technographics

New Directions Aromatics Canada is a Distribution organization based in Canada, with around 100 employees and annual revenues of $10.0 million.

New Directions Aromatics Canada operates a diverse technology stack with applications such as Adyen, Focus MRP and LivePerson Conversational Cloud, covering areas like Payment Processing, Manufacturing ERP and Chatbots and Conversational AI.

New Directions Aromatics Canada has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adyen, Focus Softnet and LivePerson.

New Directions Aromatics Canada recently adopted applications including WordPress in 2025, Criteo Commerce Media Platform in 2025 and Linkedin Ads in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of New Directions Aromatics Canada’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates New Directions Aromatics Canada’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete New Directions Aromatics Canada technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.