AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

New Directions Aromatics Canada Tech Stack and Enterprise Applications

New Directions Aromatics Canada ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adyen Legacy Adyen Payment Processing ERP n/a 2024 2024
Payment Processing ERP 2024 2024
New Directions Aromatics Canada ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Focus Softnet Legacy Focus MRP Manufacturing ERP ERP Services and Operations n/a 2020 2021
In 2020 New Directions Aromatics Canada implemented Focus MRP. Focus MRP was deployed as part of a Manufacturing ERP initiative to automate order processing, warehousing and supply-chain operations across North America, supporting the handling of hundreds of orders per day and improving inventory control. The implementation combined Focus MRP with Focus WMS capabilities to centralize warehouse management, order fulfillment workflows and inventory visibility. MRP usage is inferred from the manufacturing and fulfillment focus of the deployment, and configuration emphasized MRP-driven inventory allocation, demand-based replenishment and warehouse task orchestration alongside core financial posting for inventory movements. Operational coverage included distribution, warehousing, logistics and finance teams, with the system unifying order to cash and inbound to outbound warehouse flows to provide consistent inventory data and order status across North American channels. The engagement primarily targeted warehousing, logistics and finance improvements, aligning transactional warehousing functions with inventory-led planning and financial inventory controls. Governance and process changes concentrated on standardizing warehouse procedures and order processing workflows to increase throughput and visibility. Outcomes reported from the engagement included higher order throughput and improved visibility into inventory, enabling tighter inventory control across the distribution network.
New Directions Aromatics Canada AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LivePerson Legacy LivePerson Conversational Cloud Chatbots and Conversational AI AI-Powered Application n/a 2005 2005
New Directions Aromatics Canada Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2021 2021
New Directions Aromatics Canada Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2021 2021
Web Content Management Content Management 2025 2025
New Directions Aromatics Canada eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2011 2011
Product Information Management eCommerce 2020 2020
Product Review Management eCommerce 2023 2023
New Directions Aromatics Canada CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2023 2023
CRM CRM 2019 2019
Customer Support CRM 2016 2016
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2019 2019
Digital Advertising Platform CRM 2025 2025
Digital Advertising Platform CRM 2025 2025
Marketing Analytics CRM 2011 2011
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2023 2023
Marketing Analytics CRM 2023 2023
Partner Relationship Management CRM 2024 2024
Tag Management CRM 2014 2014
Tag Management CRM 2019 2019
New Directions Aromatics Canada ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2022 2022
New Directions Aromatics Canada IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2025 2025
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2022 2022
Domain Name System (DNS) IaaS 2011 2011
New Directions Aromatics Canada CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2024 2024
Secure Sockets Layer (SSL) CyberSecurity 2013 2013
Secure Sockets Layer (SSL) CyberSecurity 2014 2014
Secure Sockets Layer (SSL) CyberSecurity 2014 2014
Secure Sockets Layer (SSL) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at New Directions Aromatics Canada

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by New Directions Aromatics Canada Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from New Directions Aromatics Canada IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the New Directions Aromatics Canada digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD New Directions Aromatics Canada Technographics
New Directions Aromatics Canada is a Distribution organization based in Canada, with around 100 employees and annual revenues of $10.0 million.
New Directions Aromatics Canada operates a diverse technology stack with applications such as Adyen, Focus MRP and LivePerson Conversational Cloud, covering areas like Payment Processing, Manufacturing ERP and Chatbots and Conversational AI.
New Directions Aromatics Canada has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adyen, Focus Softnet and LivePerson.
New Directions Aromatics Canada recently adopted applications including WordPress in 2025, Criteo Commerce Media Platform in 2025 and Linkedin Ads in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of New Directions Aromatics Canada’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates New Directions Aromatics Canada’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete New Directions Aromatics Canada technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.