New Holland
Holland500 Diller Ave.,
New Holland, 17557, PA,
United States
New Holland, 17557, PA,
United States
1 717-355-1121
Manufacturing
New Holland Technographics
New Holland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by New Holland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 97 New Holland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New Holland has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Microsoft SharePoint for Enterprise Content Management in 2020, Adobe Experience Cloud for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New Holland is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New Holland revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New Holland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
New Holland Tech Stack and Enterprise Applications
New Holland ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, New Holland implemented Oracle NetSuite ERP to address its ERP Financial requirements for finance and accounting. The deployment used Oracle NetSuite ERP as a cloud native SaaS platform to centralize core financial processes for the United States operations of this manufacturing company. Scope targeted core accounting capabilities including general ledger, accounts payable, accounts receivable, and financial reporting, with configuration focused on a consolidated chart of accounts and standardized transaction processing. The implementation emphasized financial close orchestration and role based access controls to improve auditability and control across accounting workflows.
Configuration and process work centered on automating period close steps, embedding approval workflows for payables and receivables, and instrumenting financial reporting views for month end and statutory reporting, consistent with ERP Financial functional patterns. Governance changes aligned the finance and accounting teams to a centralized bookkeeping model and documented transactional policies, enabling standardized AR and AP operations across the organization. Oracle NetSuite ERP was positioned as the primary system of record for transactional finance and reporting.
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New Holland Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft SharePoint | Enterprise Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, New Holland implemented Microsoft SharePoint for Enterprise Content Management. The deployment is used on their website to host public-facing content and to centralize internal document repositories across the companys United States operations. Microsoft SharePoint is configured to deliver site pages, document libraries, content types, and search driven content delivery that support web publishing and structured document management. New Holland Microsoft SharePoint Enterprise Content Management supports web content lifecycle, authoring, and document collaboration for corporate communications and product documentation.
Configuration emphasizes role based permissions, versioning, and approval workflows to govern content publication and internal access. The implementation leverages SharePoint site collections and library level controls to separate public website assets from internal knowledge bases while enabling structured metadata and enterprise search. Operational responsibility is concentrated with centralized site administration and subject matter authors in marketing and technical documentation groups. Content governance, training, and ongoing site administration are used to maintain content quality and publishing cadence.
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New Holland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019 New Holland deployed Adobe Experience Cloud on its public website to centralize customer-facing digital experiences. The implementation is aligned with the Customer Experience category and focuses on managing web content and visitor interactions through a cloud-hosted Adobe Experience Cloud footprint.
The deployment emphasized web experience management capabilities typical of the Adobe Experience Cloud family, including content authoring and delivery, visitor analytics and measurement, personalization and audience segmentation, and digital asset orchestration. Configuration work centered on templated page delivery, tagging and analytics instrumentation, and profile-driven content targeting to support marketing and site merchandising workflows.
Operational scope remained focused on the company website as the primary channel, with the implementation designed to support marketing and e-commerce related business functions. Governance centered on content and campaign workflow controls, editorial approval processes, and centralized asset management to standardize site publishing and experience delivery across New Holland's digital presence.
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New Holland ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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New Holland IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at New Holland
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Vice President - North America | VP | Operations | |
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Senior Director of Marketing | Director | Marketing | |
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Brand Marketing Communications Manager | Manager | Marketing | |
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Apps Being Evaluated by New Holland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from New Holland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the New Holland digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD New Holland Technographics
New Holland is a Manufacturing organization based in United States,
with around 97 employees and annual revenues of $18.0 million.
New Holland operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft SharePoint and Adobe Experience Cloud,
covering areas like ERP Financial, Enterprise Content Management and Customer Experience.
New Holland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Adobe Systems.
New Holland recently adopted applications including
Atlassian Jira Service Desk in 2021, DigitalOcean Droplets in 2021 and Rackspace Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of New Holland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates New Holland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete New Holland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.