Apex, 27539-7113, NC,
United States
New Media Advisors Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by New Media Advisors and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 New Media Advisors employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New Media Advisors has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, WordPress for Web Content Management in 2011, Growth Channel Ad Platform for Digital Advertising Platform in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New Media Advisors is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New Media Advisors revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New Media Advisors intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Growth Channel | Legacy | Growth Channel Ad Platform | Digital Advertising Platform | CRM | n/a | 2024 | 2024 |
In 2024, New Media Advisors implemented Growth Channel Ad Platform, a Digital Advertising Platform, to run self serve programmatic advertising and reduce reliance on managed service seats. The engagement concentrated on paid media in the United States, covering programmatic, display, and native channels and embedding the platform into agency campaign operations.
Configuration focused on self serve campaign creation workflows, inventory targeting controls, and reporting dashboards to accelerate campaign setup and streamline data reporting. Growth Channel Ad Platform was provisioned for self serve programmatic buying and its UI and configurability were used to shorten setup tasks, reducing time to launch by 3 to 4 hours per campaign as reported in the vendor case study.
Operational governance emphasized transferring campaign setup responsibility from managed service seats to internal operators and formalizing launch checklists to maintain reporting consistency. The engagement delivered approximately 30 percent cost savings per campaign and faster time to launch of 3 to 4 hours per campaign as reported in the vendor case study.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2009 | 2009 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2007 | 2007 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2022 | 2022 |
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