Beijing, 100080,
China
New Oriental Study Abroad China Technographics
New Oriental Study Abroad China Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by New Oriental Study Abroad China and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8400 New Oriental Study Abroad China employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New Oriental Study Abroad China has purchased the following applications: EasyLiao E-Chat for Chatbots and Conversational AI in 2023, CloudCC Marketing Cloud for Marketing Automation in 2018, jsDelivr CDN for Content Delivery Network in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New Oriental Study Abroad China is running and its propensity to invest more and deepen its relationship with EasyLiao , CloudCC , jsDelivr or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New Oriental Study Abroad China revenues, which have grown to $516.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New Oriental Study Abroad China intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
New Oriental Study Abroad China Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EasyLiao | Legacy | EasyLiao E-Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, New Oriental Study Abroad China deployed EasyLiao E-Chat, implementing the EasyLiao E-Chat application within the Chatbots and Conversational AI category on its public website. The deployment is focused on web channel engagement for prospective students and enquirers, and the solution is configured to provide intent classification, FAQ automation, multi turn conversational flows, and automated routing to human advisors for escalation.
The implementation is delivered as an embedded website chat widget, with conversation scripts and response models managed centrally by the organization. Operational coverage spans student engagement, admissions inquiry handling, and customer service workflows, with governance processes defined for content updates, escalation rules, and conversation logging for ongoing tuning of the EasyLiao E-Chat instance.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CloudCC | Legacy | CloudCC Marketing Cloud | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, New Oriental Study Abroad China implemented CloudCC Marketing Cloud to support conference style marketing and large scale market operations across China. The CloudCC Marketing Cloud deployment is categorized as Marketing Automation and was positioned to coordinate high volume event logistics and centralized campaign orchestration. The implementation emphasized event marketing and campaign orchestration capabilities within CloudCC Marketing Cloud, including registration and lead capture workflows, campaign segment targeting, and automated campaign task orchestration to support sequential event follow up. Configuration work focused on reusable templates and process automation for recurring conference style programs, enabling field teams to execute consistent campaign plays across regions. Operational coverage targeted marketing and events teams across China, with the platform used to standardize market operations and campaign support across multiple sites and conference programs. Governance adjustments prioritized centralized campaign management and standardized operational workflows to align field event execution with corporate marketing programs. The vendor lists New Oriental Study Abroad as a Market Cloud customer and credits CloudCC Marketing Cloud with improving market operations and campaign support and enhancing marketing event effectiveness.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| jsDelivr | Legacy | jsDelivr CDN | Content Delivery Network | IaaS | n/a | 2023 | 2023 |
|
IT Decision Makers and Key Stakeholders at New Oriental Study Abroad China
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by New Oriental Study Abroad China Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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