New York Post
1211 Avenue of the Americas New York,
New York, 10036-8701, NY,
United States
New York, 10036-8701, NY,
United States
1 800-552-7678
Media
New York Post Technographics
New York Post Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by New York Post and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 New York Post employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New York Post has purchased the following applications: Google Pay for Payment Processing in 2021, Vidora Cortex for ML and Data Science Platforms in 2021, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New York Post is running and its propensity to invest more and deepen its relationship with Google , Klarna , Vidora or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New York Post revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New York Post intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
New York Post Tech Stack and Enterprise Applications
New York Post ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 New York Post implemented Google Pay on its website to add a browser-native payment acceptance method. Google Pay is embedded as a Payment Processing option in the site checkout and subscription paywall, providing tokenized card acceptance and browser payment request flows. The implementation is scoped to the New York Post website, serving online transactions within the United States audience.
Architecturally the work centers on client-side integration of the Google Pay button and web payment request flows, paired with server-side token handling and payment orchestration to exchange payment tokens with the publisher's payment processor. Functional capabilities implemented include checkout orchestration, tokenization for card-on-file workflows, and browser-based authorization flows, aligned to the Payment Processing category. Operational governance focused on updating checkout workflows, payment acceptance policies, and transaction monitoring to ensure consistent handling of Google Pay transactions.
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Payment Processing | ERP |
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2021 | 2021 |
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New York Post AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vidora | Legacy | Vidora Cortex | ML and Data Science Platforms | AI Development | n/a | 2021 | 2021 |
In 2021, New York Post deployed Vidora Cortex on their website as a production machine learning layer. Vidora Cortex is used as an ML and Data Science Platforms solution to deliver real time model scoring and audience segmentation at the point of content consumption, aligning model serving with web publishing workflows.
The implementation leverages standard ML and Data Science Platforms capabilities within Vidora Cortex, including automated feature engineering, model training pipelines, and real time inference for recommendation and propensity modeling. Configuration emphasizes event driven feature ingestion from page views and session signals, model orchestration for continuous retraining, and rules to map model outputs into content personalization and audience segments.
Operational coverage centers on the New York Post website and touches editorial, audience development, product, and advertising functions, where Cortex outputs feed personalization and audience activation workflows. Governance is organized around a central data science and product partnership, with staged model validation, controlled rollout to web audiences, and operational monitoring to govern model lifecycle and refresh cadence.
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New York Post AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, New York Post implemented GumGum on its website. The deployment uses GumGum as an Artificial Intelligence Marketing solution to add contextual advertising and visual intelligence capabilities across nypost.com.
Configuration centered on client-side tag deployment combined with server-side contextual signal processing, aligning GumGum functionality such as image recognition, contextual targeting, and creative placement with the publisher's programmatic workflows. GumGum was configured to evaluate page content in real time and surface contextually relevant inventory and creative opportunities.
Integrations were implemented at the site level through JavaScript tagging and header bidding wrappers, and the solution was connected into the New York Post programmatic trading and ad operations workflows. Operational ownership was assigned to the New York Post ad operations and digital marketing teams who handle campaign setup, targeting rules, and runtime quality controls.
Governance focused on embedding contextual brand safety controls into editorial and ad operations processes, establishing monitoring routines for contextual signals and campaign performance. The GumGum deployment supports marketing and digital advertising functions across the New York Post United States web operations.
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New York Post Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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New York Post eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2023 | 2023 |
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New York Post CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2009 | 2009 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2013 | 2013 |
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New York Post ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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New York Post TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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New York Post PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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New York Post IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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New York Post CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at New York Post
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by New York Post Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from New York Post IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the New York Post digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD New York Post Technographics
New York Post is a Media organization based in United States,
with around 1000 employees and annual revenues of $100.0 million.
New York Post operates a diverse technology stack with applications such as
Google Pay, Vidora Cortex and GumGum,
covering areas like Payment Processing, ML and Data Science Platforms and Artificial Intelligence Marketing.
New York Post has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Vidora and GumGum.
New York Post recently adopted applications including
LexisNexis ThreatMetrix in 2023, Google Pay in 2021 and Klarna Payments in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of New York Post’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates New York Post’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete New York Post technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.