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New York Racing Association Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Ticketmaster Legacy Ticketmaster Reservation and Booking Management ERP Services and Operations n/a 2016 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Slack Connect Collaboration Collaboration n/a 2022 2022
Survey and Questionnaire Collaboration 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Optimove Legacy Optimove Customer Engagement Platform Customer Engagement CRM n/a 2021 2022
In 2021, New York Racing Association implemented the Optimove Customer Engagement Platform to centralize CRM and marketing orchestration. The deployment was positioned to enable lifecycle based, AI driven, multichannel campaigns and hyper segmentation under the Customer Engagement category. The implementation explicitly used Optimail as the ESP and Track & Trigger for behavioral orchestration, configuring Optimove Customer Engagement Platform modules to manage audience segmentation, campaign orchestration, predictive scoring, and channel delivery across email and digital channels. Platform capabilities were applied to automate lifecycle campaigns, trigger responses from behavioral signals, and maintain segmented customer profiles for targeted activation and retention workflows. Operational scope concentrated on NYRA Bets CRM and marketing activities in the United States, aligning campaign workflows for acquisition, activation, and ongoing engagement. The engagement is estimated to have started in 2021 with a go live in 2022, and Optimove published a supporting case study on January 20, 2022. The case study reports a 54% improvement in activation rate and a 10% growth in future value of live customers, and governance adjustments centralized campaign orchestration and segment management within the marketing function to operationalize AI driven segmentation and Track & Trigger workflows.
Data Management Platform CRM 2015 2015
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2015 2015
Digital Advertising Platform CRM 2015 2015
Marketing Analytics CRM 2013 2013
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2020 2020
Tag Management CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2018 2018
IT Decision Makers and Key Stakeholders at New York Racing Association
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by New York Racing Association Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD New York Racing Association Technographics

New York Racing Association is a Leisure and Hospitality organization based in United States, with around 10 employees and annual revenues of $1.0 million.

New York Racing Association operates a diverse technology stack with applications such as Ticketmaster, Slack Connect and Optimove Customer Engagement Platform, covering areas like Reservation and Booking Management, Collaboration and Customer Engagement.

New York Racing Association has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Ticketmaster, Salesforce and Optimove.

New York Racing Association recently adopted applications including Slack Connect in 2022, Optimove Customer Engagement Platform in 2021 and Oracle Moat in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of New York Racing Association’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates New York Racing Association’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete New York Racing Association technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.