Jamaica, 11420, NY,
United States
New York Racing Association Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by New York Racing Association and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 New York Racing Association employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New York Racing Association has purchased the following applications: Ticketmaster for Reservation and Booking Management in 2016, Slack Connect for Collaboration in 2022, Optimove Customer Engagement Platform for Customer Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New York Racing Association is running and its propensity to invest more and deepen its relationship with Ticketmaster , Salesforce , FormSite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New York Racing Association revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New York Racing Association intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ticketmaster | Legacy | Ticketmaster | Reservation and Booking Management | ERP Services and Operations | n/a | 2016 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimove | Legacy | Optimove Customer Engagement Platform | Customer Engagement | CRM | n/a | 2021 | 2022 |
In 2021, New York Racing Association implemented the Optimove Customer Engagement Platform to centralize CRM and marketing orchestration. The deployment was positioned to enable lifecycle based, AI driven, multichannel campaigns and hyper segmentation under the Customer Engagement category.
The implementation explicitly used Optimail as the ESP and Track & Trigger for behavioral orchestration, configuring Optimove Customer Engagement Platform modules to manage audience segmentation, campaign orchestration, predictive scoring, and channel delivery across email and digital channels. Platform capabilities were applied to automate lifecycle campaigns, trigger responses from behavioral signals, and maintain segmented customer profiles for targeted activation and retention workflows.
Operational scope concentrated on NYRA Bets CRM and marketing activities in the United States, aligning campaign workflows for acquisition, activation, and ongoing engagement. The engagement is estimated to have started in 2021 with a go live in 2022, and Optimove published a supporting case study on January 20, 2022. The case study reports a 54% improvement in activation rate and a 10% growth in future value of live customers, and governance adjustments centralized campaign orchestration and segment management within the marketing function to operationalize AI driven segmentation and Track & Trigger workflows.
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||