Vista, 92081, CA,
United States
NewRocket Technographics
NewRocket Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NewRocket and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 NewRocket employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
NewRocket has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, DocuSign eSignature for Digital Signing in 2022, Zoominfo Platform for Account Based Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NewRocket is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Calendly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NewRocket revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NewRocket intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NewRocket Tech Stack and Enterprise Applications
NewRocket Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, NewRocket implemented Zoom for Audio Video and Web Conferencing. The deployment used Zoom Video Communications to establish a unified conferencing platform for the 500-employee professional services firm.
Implementation focused on core conferencing capabilities, configured to support scheduled meetings, webinars, screen sharing, cloud recording, and role-based participant management consistent with Audio Video and Web Conferencing functionality. Zoom was embedded on NewRocket's website to provide direct client-facing session access and to surface meeting joins for external stakeholders.
The rollout targeted client delivery teams, account management, sales engagements, and internal collaboration, aligning the Zoom deployment with client workshops, project status meetings, and remote consulting sessions. Operational coverage was company-wide within the United States, with account provisioning and meeting templates standardized for professional services workflows.
Governance emphasized centralized account administration, meeting security configurations, and published access instructions on the website to support consistent client access. Configuration documentation and usage guidelines were maintained to ensure predictable meeting patterns and to support compliance with internal collaboration policies.
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Collaboration | Collaboration |
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2021 | 2021 |
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
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NewRocket Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
In 2022, NewRocket embedded DocuSign eSignature on its public website as a Digital Signing solution. The deployment uses DocuSign eSignature to provide embedded signing and envelope workflow capabilities, leveraging template based document delivery, recipient authentication options, and audit trail capture to support signature capture directly within web pages.
The implementation is scoped to customer facing web interactions and aligns with professional services business functions such as contract execution, client onboarding, and engagement documentation. Governance focuses on template control and signature auditability, with operational ownership oriented around legal and client services teams to manage signing workflows and document lifecycle using DocuSign eSignature as the Digital Signing layer.
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NewRocket CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024, NewRocket deployed Zoominfo Platform on their website to support Account Based Marketing workflows. The deployment centers on website-embedded account intelligence and visitor identification, with Zoominfo Platform ingesting web signals to align anonymous and known visitors to account profiles. This configuration is explicitly focused on supporting marketing and sales functions, providing account context for targeted outreach and campaign segmentation.
Configuration emphasized account intelligence, contact enrichment, intent signal capture, and website visitor identification capabilities common to Account Based Marketing solutions. Zoominfo Platform was configured to instrument site forms and tracking snippets to reconcile visitor behavior with firmographic and contact data, and to normalize account profiles for marketing operations consumption. The setup included rule-based matching and profile consolidation to maintain consistent account records.
Operational coverage is concentrated in marketing operations and sales development, where Zoominfo Platform data is used to inform campaign targeting and outreach workflows. Integrations are implemented at the website level, with data flows routed into internal campaign processes and lead qualification workflows rather than named backend systems. Rollout proceeded with staged page-level testing and configuration validation before broader campaign activation.
Governance of the implementation is managed by marketing operations with input from sales enablement, focusing on data hygiene, matching rules, and configuration change control. The governance model established staged configuration, testing, and handover steps to operational teams to ensure consistent use of Zoominfo Platform derived account intelligence across Account Based Marketing activities.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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NewRocket ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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NewRocket IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at NewRocket
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by NewRocket Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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