Newsela
169 Madison Ave., #2770,
New York, 10016, NY,
United States
New York, 10016, NY,
United States
1 855-711-0118
Professional Services
Newsela Technographics
Newsela Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Newsela and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 470 Newsela employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Newsela has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, Greenhouse ATS for Applicant Tracking System in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Newsela is running and its propensity to invest more and deepen its relationship with Intuit , Oracle , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Newsela revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Newsela intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Newsela Tech Stack and Enterprise Applications
Newsela ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013 Newsela implemented Intuit Quickbooks Enterprise for core ERP Financial operations. The deployment concentrated on core financial modules, including general ledger, accounts payable, accounts receivable, billing and revenue management, configured to support a mid-market organization with approximately 470 employees. Intuit Quickbooks Enterprise served as the authoritative transaction system for accounting and financial reporting workflows.
The implementation included integrations with Salesforce.com and adjacent systems cited in source documentation, specifically Marketo for marketing data, Birst for business intelligence and Agile, enabling synchronized customer, billing and financial data between sales, marketing and finance. Operational scope centered on finance and revenue operations, aligning order-to-cash and billing workflows with CRM records and BI feeds to support periodic financial close activities. Governance emphasis targeted standardized chart of accounts configuration, reconciliation workflows and cross-functional process ownership between finance, sales and marketing.
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ERP Financial | ERP |
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2013 | 2013 |
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Newsela HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Newsela deployed Greenhouse ATS as its Applicant Tracking System. Greenhouse ATS is embedded into Newsela's public careers pages on the company website and is used to capture job postings, candidate applications, and initial screening data directly from the site.
The implementation centers on core Applicant Tracking System capabilities, including configurable job requisition templates, candidate pipelines, interview kits, and offer-stage workflows. Greenhouse ATS was configured to support structured interview workflows, role-based access for recruiters and hiring managers, and centralized recruiting data and reporting for People Operations.
Integrations are focused on the public careers site, where Greenhouse ATS hosts or embeds application forms and drives candidate intake. Operational ownership is aligned to Talent Acquisition and People Operations, with governance oriented around requisition approvals, interview orchestration, and single source recruiting recordkeeping within Greenhouse ATS.
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Newsela AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Newsela deployed Drift AI Chatbot on its public website. The Drift AI Chatbot implementation is categorized as Chatbots and Conversational AI and serves as the primary website conversational layer for customer engagement and lead qualification.
The implementation uses Drift AI Chatbot to deliver automated conversational workflows, including AI-driven responses, lead capture interactions, routing to live agents, and contextual messaging across marketing and sales touchpoints. Configuration and operational tuning focused on embedding the chatbot widget into site pages, defining conversational playbooks, and aligning message flows with content and campaign objectives.
Operational coverage is concentrated on the public website as the interaction surface, impacting marketing, demand generation, and sales qualification functions, with governance responsibilities housed in web operations and revenue teams. Governance practices emphasize playbook version control, conversational content review, and alignment with privacy and consent requirements for website interactions.
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Newsela Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Newsela Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Newsela CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Community Management | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Newsela ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Newsela PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2021 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Newsela IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Newsela CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Newsela
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Technology | Director | IT | |
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Founder & CEO | CXO | Finance | |
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Chief Sales, Marketing & Community Officer | CXO | Marketing | |
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VP, Finance & Operations | VP | Finance | |
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Accounts Receivable Manager | Manager | Finance | |
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Controller | Director | Finance | |
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Accounting Manager | Manager | Finance | |
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Chief Customer and Revenue Officer | CXO | Customer Service | |
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Apps Being Evaluated by Newsela Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Newsela IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Newsela digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Newsela Technographics
Newsela is a Professional Services organization based in United States,
with around 470 employees and annual revenues of $80.0 million.
Newsela operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Greenhouse ATS and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Newsela has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Greenhouse and Drift.
Newsela recently adopted applications including
DocuSign eSignature in 2022, Greenhouse ATS in 2021 and Zoom in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Newsela’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Newsela’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Newsela technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.