Next Retail
Next Retail Technographics
Next Retail Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Next Retail and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 32931 Next Retail employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Next Retail has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2022, Zendesk Chat for Chatbots and Conversational AI in 2022, Next Total Platform for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Next Retail is running and its propensity to invest more and deepen its relationship with Oracle , Zendesk , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Next Retail revenues, which have grown to $8.15 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Next Retail intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Next Retail Tech Stack and Enterprise Applications
Next Retail ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2022 | 2022 |
In 2022, Next Retail implemented Oracle Cloud ERP as part of a finance modernization program. The deployment targeted core financial operations and was classified under the ERP Financial category, with an emphasis on stabilizing transactional accounting and period close workflows across the finance organization.
The implementation configured Oracle Cloud ERP financial modules, focusing on general ledger, accounts payable, accounts receivable and fixed assets to support retail accounting requirements. Configuration work emphasized standard financial controls, chart of accounts alignment and period close orchestration, while test coverage included automated validation of transactional flows and reconciliations.
Testing and release orchestration were centralized under a test automation practice led by a Senior Test Analyst, who automated test scripts using .Net Core and C# .NET. Azure DevOps was implemented to streamline project management and to drive test case management, defect tracking and deployment coordination, integrating test automation artifacts with release pipelines.
Governance was structured around formal test cycles, automated regression suites and collaborative triage between finance, QA and IT teams to accelerate stabilization. The use of automated test scripts to enhance efficiency was an explicitly stated outcome of the project, and Oracle Cloud ERP was positioned as the central system for financial control and reporting going forward.
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Next Retail AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Next Retail implemented Zendesk Chat as part of a broader migration to the Zendesk Enterprise Suite Plus to centralize global customer service. This deployment situates Zendesk Chat within a Chatbots and Conversational AI program to support email, chat, social and non-voice interactions across the retail contact center.
The implementation included Agent Workspace, a help center, email routing, chat, social channels and Zendesk AI, with Zendesk Chat serving as the real-time conversational layer. The Sunshine Conversations platform was used to integrate non-voice contacts and create a direct connection between customer touchpoints and the enterprise chatbot, enabling conversational context to flow into agent sessions.
Operational coverage was global customer service, with the initial Proof of Concept focused on the email channel and staffed by 200 customer service advisers. The core platform now handles approximately 653,000 tickets per month and supports a 92 percent one touch resolution rate, indicating the deployment spans high-volume transaction workflows and agent-assisted escalation paths.
Governance and rollout were staged from a POC to enterprise rollout through education and change in adviser workflows, positioning Zendesk AI as an assistance tool and coaching advisers on best practices. The vendor relationship emphasized leveraging Zendesk AI models trained on broad retail data, which influenced the decision to standardize on the Zendesk platform for conversational automation.
Next Retail reports measurable operational outcomes from the Suite deployment, including improved CX stability and efficiency and a 15 percent decrease in Average Handling Time across all channels following the rollout. Zendesk Chat and the associated conversational AI modules were presented internally as augmenting adviser capability rather than replacing staff, supporting adoption and enterprise scale of automated and assisted conversational workflows.
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Next Retail eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | Next Total Platform | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Next Retail implemented Next Total Platform as an in-house eCommerce deployment to provision end-to-end commerce capabilities across its online operations. The implementation supported the Next Online business unit, which is described as the largest fashion eCommerce business in the United Kingdom and has grown to over £3 billion in U.K. sales plus presence in 72 international markets, and placed platform ownership inside the company’s digital leadership responsible for sales, marketing and customer proposition development.
Next Total Platform includes core eCommerce functional modules such as storefront and website management, order management and inventory to warehouse linkage, fulfilment orchestration, content and creative management, and embedded data science, AI and analytics for optimisation. The platform was configured to support multichannel customer experience workflows and continuous optimisation, with explicit emphasis on digital marketing operations and personalised customer proposition development.
The deployment integrated marketing execution and measurement with executive Google and Facebook partnerships as part of the digital marketing stack, while operational coverage extended across sales, marketing, digital product, content, creative and warehouse operations. Next Total Platform is positioned as a Pay-as-you-go eCommerce business platform offering brands a full commerce stack from website through warehouse and related operations, reflecting a platform-as-a-service commercial model managed by Next’s internal teams.
Governance centered on a centralized Total Platform business unit responsible for platform product management, sales and marketing alignment, partnerships and hiring to scale the offering. The implementation emphasized process orchestration between digital marketing, analytics and operations teams and created a commercial pathway for third party brands to consume the Next Total Platform as a managed eCommerce service.
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Next Retail CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Next Retail EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2024 | 2024 |
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Next Retail IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Next Retail
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of Total Platform Customer Services | Director | Customer Service | |
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eCommerce, Total Platform & Marketing Director | Director | Marketing | |
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E-Commerce Marketing Executive | Manager | Marketing | |
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Head of UX | Director | Customer Service | |
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Head of Finance Transformation | Director | Finance | |
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Head of Business Change -Oracle Transformation | Director | IT | |
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Finance System Specialist | Finance Transaformation (Oracle EPM - PBCS, PCM) | Non Manager | IT | |
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Technology Finance Manager | Manager | Finance | |
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Group Senior Finance Manager | Director | Finance | |
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Apps Being Evaluated by Next Retail Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Next Retail IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Next Retail digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Next Retail Technographics
Next Retail is a Retail organization based in United Kingdom,
with around 32931 employees and annual revenues of $8.15 billion.
Next Retail operates a diverse technology stack with applications such as
Oracle Cloud ERP, Zendesk Chat and Next Total Platform,
covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce.
Next Retail has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zendesk and In-House Applications.
Next Retail recently adopted applications including
Oracle Cloud EPM in 2024, Total Expert Platform in 2023 and Zendesk Email Management in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Next Retail’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Next Retail’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Next Retail technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.