Seongnam, 13487,
South Korea
NHN Corporation Technographics
NHN Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NHN Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1422 NHN Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NHN Corporation has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2022, OpenX OpenAudience for Digital Advertising Platform in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NHN Corporation is running and its propensity to invest more and deepen its relationship with GumGum , OpenX Software , Criteo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NHN Corporation revenues, which have grown to $1.68 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NHN Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NHN Corporation Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, NHN Corporation deployed GumGum on its public website. GumGum is an Artificial Intelligence Marketing application NHN uses to enable contextual on-site advertising, semantic image and text analysis, and automated creative placement to improve content relevance for web visitors.
The deployment uses a site-integrated delivery model, embedding GumGum's client-side script to orchestrate real-time contextual targeting, creative rendering, and telemetry capture in the browser. Operational scope centers on NHN's digital marketing and web operations functions, with governance implemented through site-level tag management and content policy workflows to control ad placement and measurement within the website environment.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021 NHN Corporation deployed OpenX OpenAudience as a Digital Advertising Platform on their website. The deployment integrated OpenX OpenAudience into NHN web properties to enable programmatic audience targeting, campaign activation, and ad inventory management across site inventory. Configuration emphasized audience segmentation, data management, real time bidding workflows, and analytics capabilities that are standard for Digital Advertising Platform implementations. The full application name OpenX OpenAudience is used to centralize audience management and ad delivery orchestration within NHN's digital advertising stack.
Configuration and operational scope focused on modules for audience segmentation, programmatic activation, ad inventory management, and reporting and analytics, reflecting common functional components of a Digital Advertising Platform. Operational ownership was placed with NHN's digital marketing and web operations teams, who managed campaign workflows, targeting rules, and measurement processes on the website. The implementation centralized audience activation through OpenX OpenAudience across NHN website properties to support ongoing campaign management and measurement.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, NHN Corporation deployed Microsoft Azure Cloud Services to host its public website, aligning the deployment with the Application Hosting and Computing Services category. The engagement identifies Microsoft Azure Cloud Services as the primary platform supporting NHN Corporation web delivery and customer-facing content.
The technical implementation centers on platform and infrastructure capabilities typical of Application Hosting and Computing Services, including provisioned compute for web workloads, object storage for static assets, content delivery and edge caching for high volume requests, application platform services for runtime hosting, and telemetry for logging and monitoring. Configuration likely emphasizes environment separation for production and staging, automated provisioning of compute and storage resources, and centralized telemetry collection to support operational visibility.
Microsoft Azure Cloud Services is integrated with NHN Corporation's website delivery pipeline and public web infrastructure, covering web operations and digital product teams responsible for content publishing and availability. The operational coverage is focused on customer-facing web services rather than back office functions.
Governance and operational model described by the implementation signal include centralized cloud resource management, role based access controls and deployment workflows oriented toward site reliability and continuous delivery. The narrative positions Microsoft Azure Cloud Services, NHN Corporation, Application Hosting and Computing Services and web operations in a single operational domain for web hosting and runtime management.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management, Open-Source Database | IaaS |
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2008 | 2011 |
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IT Decision Makers and Key Stakeholders at NHN Corporation
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Apps Being Evaluated by NHN Corporation Executives
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