Nielsen Catalina Solutions
500 Fifth Ave, 56th Floor,
New York, 10110, NY,
United States
New York, 10110, NY,
United States
1 800-226-7505
Media
Nielsen Catalina Solutions Technographics
Nielsen Catalina Solutions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen Catalina Solutions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Nielsen Catalina Solutions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nielsen Catalina Solutions has purchased the following applications: H2O Open Source ML for ML and Data Science Platforms in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen Catalina Solutions is running and its propensity to invest more and deepen its relationship with H2O.ai , Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nielsen Catalina Solutions revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen Catalina Solutions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nielsen Catalina Solutions Tech Stack and Enterprise Applications
Nielsen Catalina Solutions AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| H2O.ai | Legacy | H2O Open Source ML | ML and Data Science Platforms | AI Development | n/a | 2014 | 2015 |
In 2014, Nielsen Catalina Solutions implemented H2O Open Source ML within its ML and Data Science Platforms environment. The deployment was integrated directly with the companys existing application to support analytics and predictive modeling for large media data sets, aligning the H2O Open Source ML installation with data science and engineering workflows under the software development organization.
The implementation emphasizes scalable model training and large scale scoring capabilities typical of ML and Data Science Platforms, enabling distributed in memory processing and algorithmic model development alongside existing data ingestion and ETL processes. H2O Open Source ML was used to operationalize predictive model workflows, embedding model training and scoring into production pipelines and supporting data scientists with an open source algorithm library and automation-friendly interfaces.
Operational coverage focused on analytics and data science functions within Nielsen Catalina Solutions, with system configuration and integration work concentrated on connecting H2O Open Source ML to the firms application layer and data stores. As stated by Satya Satyamoorthy Director of Software Development, H2O allowed them to interface directly with their existing application and it scales for their massive data set, adding that there is nothing else like it, which highlights the implementation rationale and observed scalability for media analytics workloads.
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Nielsen Catalina Solutions Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Nielsen Catalina Solutions implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment established Google Workspace (Formerly Google G-Suite) as the company-wide collaboration suite to support internal communications and document workflows across the organization.
The implementation leverages the cloud-hosted, multi-tenant SaaS architecture typical of Google Workspace, with core capabilities including Gmail for corporate email, Calendar for scheduling, Drive for cloud storage, Docs, Sheets and Slides for real-time document collaboration, and Meet for video conferencing. Configuration emphasis was on centralized tenant administration through the Google Workspace admin console for user provisioning, domain management and basic policy controls.
Operational scope covers cross-functional media, analytics and corporate teams within Nielsen Catalina Solutions, with the suite referenced on the company website as part of its application footprint. Governance oriented activity focused on centralized account management and collaboration controls, aligning Collaboration platform capabilities with business functions that require shared content creation and coordinated scheduling.
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Nielsen Catalina Solutions CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Nielsen Catalina Solutions implemented Hubspot CRM. Hubspot CRM, in the CRM category, is instrumented on the company website to capture inbound leads, ingest web form submissions, and funnel contact records into a centralized customer database used for marketing and sales workflows.
The deployment emphasizes core CRM capabilities including contact and company records, web form lead capture, deal pipeline management, and email engagement tracking, aligning Hubspot CRM functionality with existing sales and marketing process flows. The implementation integrates website form endpoints directly into the Hubspot CRM contact model, centralizes lead routing and assignment rules, and established governance controls around contact data hygiene and field standardization to operationalize inbound capture into sales follow up.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Nielsen Catalina Solutions IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Nielsen Catalina Solutions
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Of Architecture | VP | Operations | |
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Director of Research and Development/Data Scientist | Director | IT | |
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Apps Being Evaluated by Nielsen Catalina Solutions Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nielsen Catalina Solutions IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nielsen Catalina Solutions digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Nielsen Catalina Solutions Technographics
Nielsen Catalina Solutions is a Media organization based in United States,
with around 160 employees and annual revenues of $18.0 million.
Nielsen Catalina Solutions operates a diverse technology stack with applications such as
H2O Open Source ML, Google Workspace (Formerly Google G-Suite) and Hubspot CRM,
covering areas like ML and Data Science Platforms, Collaboration and CRM.
Nielsen Catalina Solutions has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as H2O.ai, Google and HubSpot.
Nielsen Catalina Solutions recently adopted applications including
HubSpot Ads in 2021, Insightly Unbounce Conversion Intelligence Platform in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nielsen Catalina Solutions’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nielsen Catalina Solutions’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nielsen Catalina Solutions technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.