Nike Chile Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Nike Chile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 83700 Nike Chile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nike Chile has purchased the following applications: Synerise Behavioral Data Platform for Customer Experience in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nike Chile is running and its propensity to invest more and deepen its relationship with Synerise or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nike Chile revenues, which have grown to $51.36 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nike Chile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Synerise | Legacy | Synerise Behavioral Data Platform | Customer Experience | CRM | n/a | 2024 | 2025 |
In 2024, Nike Chile implemented Synerise Behavioral Data Platform as its Customer Experience solution to embed behavioral AI and real time data activation into Nike.cl. The implementation was scoped to CRM, marketing and ecommerce operations in Chile and centered on driving personalized commercial experiences across online shopping journeys.
The deployment used Synerise Behavioral Data Platform along with the vendor s AI models and orchestration layers to operationalize personalization, abandoned cart recovery, WhatsApp campaigns and dynamic on site recommendations. Configuration included behavioral segmentation, real time event ingestion and automated orchestration rules to trigger targeted messages and product recommendations during the customer session and post session lifecycle.
Synerise was integrated into Nike.cl ecommerce flows and the Chile CRM and marketing stacks to enable data activation across marketing and commerce teams. Operational coverage focused on online marketing, customer retention and conversion workflows, with the platform feeding segmentation and campaign triggers to channel execution in WhatsApp and onsite merchandising.
Governance emphasized automated orchestration and centralized campaign rules to standardize recovery and personalization processes, with a rollout completed and producing results within 12 months. Outcomes reported from the deployment include a 30 percent increase in sales per ticket, a 26 percent increase in orders and greater than 2.5 percent conversion on WhatsApp campaigns, driven by the Synerise Behavioral Data Platform powered personalization and recovery capabilities.
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