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Nike Chile Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Synerise Legacy Synerise Behavioral Data Platform Customer Experience CRM n/a 2024 2025
In 2024, Nike Chile implemented Synerise Behavioral Data Platform as its Customer Experience solution to embed behavioral AI and real time data activation into Nike.cl. The implementation was scoped to CRM, marketing and ecommerce operations in Chile and centered on driving personalized commercial experiences across online shopping journeys. The deployment used Synerise Behavioral Data Platform along with the vendor s AI models and orchestration layers to operationalize personalization, abandoned cart recovery, WhatsApp campaigns and dynamic on site recommendations. Configuration included behavioral segmentation, real time event ingestion and automated orchestration rules to trigger targeted messages and product recommendations during the customer session and post session lifecycle. Synerise was integrated into Nike.cl ecommerce flows and the Chile CRM and marketing stacks to enable data activation across marketing and commerce teams. Operational coverage focused on online marketing, customer retention and conversion workflows, with the platform feeding segmentation and campaign triggers to channel execution in WhatsApp and onsite merchandising. Governance emphasized automated orchestration and centralized campaign rules to standardize recovery and personalization processes, with a rollout completed and producing results within 12 months. Outcomes reported from the deployment include a 30 percent increase in sales per ticket, a 26 percent increase in orders and greater than 2.5 percent conversion on WhatsApp campaigns, driven by the Synerise Behavioral Data Platform powered personalization and recovery capabilities.
IT Decision Makers and Key Stakeholders at Nike Chile
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Nike Chile Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Nike Chile Technographics

Nike Chile is a Retail organization based in Chile, with around 83700 employees and annual revenues of $51.36 billion.

Nike Chile operates a diverse technology stack with applications such as Synerise Behavioral Data Platform, covering areas like Customer Experience.

Nike Chile has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Synerise.

Nike Chile recently adopted applications including Synerise Behavioral Data Platform in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Nike Chile’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Nike Chile’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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