Nike do Brasil Comercio e Participacoes Ltda.
Rua Werner Von Siemens, 111 - Lapa de Baixo,
Sao Paulo, 05069-010,
Brazil
Sao Paulo, 05069-010,
Brazil
55 11 3020-8118
Retail
Nike do Brasil Comercio e Participacoes Ltda. Technographics
Nike do Brasil Comercio e Participacoes Ltda. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nike do Brasil Comercio e Participacoes Ltda. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Nike do Brasil Comercio e Participacoes Ltda. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nike do Brasil Comercio e Participacoes Ltda. has purchased the following applications: Linx Digital for eCommerce in 2019, Crazy Egg for Marketing Analytics in 2017, Akamai mPulse for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nike do Brasil Comercio e Participacoes Ltda. is running and its propensity to invest more and deepen its relationship with Linx , VTEX , PowerReviews or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nike do Brasil Comercio e Participacoes Ltda. revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nike do Brasil Comercio e Participacoes Ltda. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nike do Brasil Comercio e Participacoes Ltda. Tech Stack and Enterprise Applications
Nike do Brasil Comercio e Participacoes Ltda. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Digital | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Nike do Brasil Comercio e Participacoes Ltda. implemented Linx Digital as its eCommerce platform. The implementation aligned with Linx's broader push to increase omnichannel capabilities by integrating online and offline channels, and the period saw the Order Management System reach 11 clients in different stages of implementation following new contracts signed during the quarter, including Nike do Brasil and Alpargatas.
The deployment centered on Linx Digital and included the e-commerce platform, the Order Management System, Linx Impulse merchandising and engagement capabilities, and Linx Pay Hub financial services. Linx's e-commerce platform reached around 1,000 active websites across its client base, Linx Pay Hub recorded strong adoption of EFT, and the financial services portfolio was described as 100% integrated with other Linx products.
Operationally the rollout emphasized native end-to-end integration to orchestrate storefront, payments and order workflows across retail touchpoints, supporting omnichannel commerce for Nike do Brasil. Governance followed staged OMS implementations and bundled financial services as part of Linx's end-to-end platform model, and in 2Q19 Linx Digital and Linx Pay Hub each accounted for about 14% of subscription revenue.
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eCommerce | eCommerce |
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2023 | 2023 |
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Product Review Management | eCommerce |
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2013 | 2013 |
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Nike do Brasil Comercio e Participacoes Ltda. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2017 | 2017 |
In 2017, Nike do Brasil Comercio e Participacoes Ltda. deployed Crazy Egg as a Marketing Analytics solution on its public website. The implementation embeds the Crazy Egg client-side tracking snippet across Nike Brazil pages to capture on-page behavioral data for digital marketing and user experience analysis.
Crazy Egg is used to generate heatmaps, scrollmaps, and session recordings to surface click, scroll, and engagement patterns across product pages and checkout flows. The Nike do Brasil Comercio e Participacoes Ltda. Crazy Egg Marketing Analytics relationship supports marketing, UX, and e-commerce business functions, with governance scoped to the web channel and managed through snippet deployment and page-level tagging to control data capture and instrumentation.
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Marketing Automation | CRM |
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2013 | 2013 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Nike do Brasil Comercio e Participacoes Ltda. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019, Nike do Brasil Comercio e Participacoes Ltda. deployed Akamai mPulse for Application Performance Management on its public e-commerce storefront at https://www.nike.com.br/. The implementation targets front end real user monitoring across the Nike Brazil domain, supporting digital commerce, site reliability, and user experience measurement for the country operation.
Akamai mPulse is configured to capture standard RUM metrics including page timing, resource timing, and user session traces, with segmentation by browser, device, and geography. Configuration work included sampling controls, custom timing points for key checkout and catalog pages, and dashboarding to surface performance trends and anomalies for product and operations stakeholders.
Instrumentation is implemented via client side JavaScript beacons embedded across the public site, delivering performance telemetry directly from end user sessions. The performance data is consumed by Nike do Brasil digital performance, web operations, and UX teams, providing event level visibility across browsers and devices in Brazil.
Governance for the Akamai mPulse deployment is organized around performance dashboards and alerting thresholds, with regular review cycles between digital commerce and site reliability teams. Rollout scope covers the Brazil storefront and is oriented toward operational monitoring and iterative tuning of front end performance.
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Nike do Brasil Comercio e Participacoes Ltda. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Nike do Brasil Comercio e Participacoes Ltda. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Nike do Brasil Comercio e Participacoes Ltda. Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Nike do Brasil Comercio e Participacoes Ltda.
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Apps Being Evaluated by Nike do Brasil Comercio e Participacoes Ltda. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nike do Brasil Comercio e Participacoes Ltda. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nike do Brasil Comercio e Participacoes Ltda. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Nike do Brasil Comercio e Participacoes Ltda. Technographics
Nike do Brasil Comercio e Participacoes Ltda. is a Retail organization based in Brazil,
with around 5000 employees and annual revenues of $500.0 million.
Nike do Brasil Comercio e Participacoes Ltda. operates a diverse technology stack with applications such as
Linx Digital, Crazy Egg and Akamai mPulse,
covering areas like eCommerce, Marketing Analytics and Application Performance Management.
Nike do Brasil Comercio e Participacoes Ltda. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx, Crazy Egg and Akamai.
Nike do Brasil Comercio e Participacoes Ltda. recently adopted applications including
VTEX eCommerce in 2023, Awin Affiliate Marketing in 2021 and Adobe Launch in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nike do Brasil Comercio e Participacoes Ltda.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nike do Brasil Comercio e Participacoes Ltda.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nike do Brasil Comercio e Participacoes Ltda. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.