Nitro
150 Spear Street, STE 1500,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-651-4700
Professional Services
Nitro Technographics
Nitro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nitro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Nitro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nitro has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Workday Payroll for Payroll in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nitro is running and its propensity to invest more and deepen its relationship with Oracle , Workday , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nitro revenues, which have grown to $38.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nitro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nitro Tech Stack and Enterprise Applications
Nitro ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Nitro implemented Oracle NetSuite ERP, deploying NetSuite OneWorld as its ERP Financial platform. The deployment centralized financial control and visibility across Nitro's U.S. headquarters and subsidiaries in Ireland and Australia, supporting finance and accounting operations for a 300 employee professional services company.
The implementation configured core financial modules including global financial consolidation, multi currency transaction processing, revenue recognition for both traditional and subscription income streams, and real time financial reporting. Multi currency processing was configured for transactions in the Euro, British pound, Canadian dollar, and Australian dollar, improving throughput compared to prior manual Excel based processes. NetSuite OneWorld's revenue recognition capabilities were applied to improve manageability of mixed revenue models and to support compliance with accounting standards.
Financial consolidation workflows combined data from QuickBooks and MYOB sources for global rollup rather than relying on manual collection, improving speed and accuracy of consolidation across regions. Operational coverage focused on finance teams at headquarters and subsidiaries, with consolidated reporting used for year end close and for management decision making.
Governance and process changes standardized consolidation routines and reporting on real data financial information, enabling more informed, data driven decisions. Year end global financial consolidation became 50% more efficient compared to manual consolidation from QuickBooks and MYOB sources, and Nitro reported revenue and transaction volumes up more than 70% in the two years after NetSuite went live in November 2012.
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Nitro HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Payroll | Payroll | HCM | n/a | 2020 | 2020 |
In 2020, Nitro implemented Workday Payroll. The Workday Payroll deployment centralized payroll processing for Nitro, a 300-employee professional services firm based in the United States, creating a single system of record for compensation calculation, statutory withholding, and payroll reporting within the Payroll category.
The implementation emphasized core payroll processing workflows including pay calculation, tax withholding logic, payroll period close, on-cycle payroll runs, and standard compliance reporting consistent with Workday Payroll capabilities. Operational coverage aligned payroll operations with HR administration and finance accounting for payroll expense, and governance was formalized through payroll calendar controls, approval workflows, and role based access to support auditability and segregation of duties.
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Nitro AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Nitro deployed Drift AI Chatbot on its public website, embedding the Drift AI Chatbot as a web based conversational layer on gonitro.com. The implementation is aligned to the Chatbots and Conversational AI category and focuses on real time conversational workflows for web visitor engagement, lead capture and initial qualification.
The technical footprint centers on an embedded client side chat widget that forwards conversations to the vendor cloud for orchestration, with configuration of AI driven response handling, conversational playbooks and routing rules to escalate sessions to human agents. Operational scope is concentrated on customer facing teams in marketing and sales, with governance around playbook configuration, response templates and escalation procedures to ensure consistent qualification and handoffs across the Nitro website.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Nitro Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Nitro Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2021 | 2021 |
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Nitro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2015 | 2015 |
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CRM | CRM |
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2009 | 2009 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Automation | CRM |
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2009 | 2009 |
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Partner Relationship Management | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Nitro ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Nitro TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Nitro PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2022 | 2022 |
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Nitro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Nitro CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Nitro
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Nitro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nitro IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nitro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Nitro Technographics
Nitro is a Professional Services organization based in United States,
with around 300 employees and annual revenues of $38.0 million.
Nitro operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Workday Payroll and Drift AI Chatbot,
covering areas like ERP Financial, Payroll and Chatbots and Conversational AI.
Nitro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and Drift.
Nitro recently adopted applications including
Zoominfo Platform in 2023, 6sense Account Engagement Platform in 2023 and Airtable in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nitro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nitro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nitro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.