Asheville, 28801, NC,
United States
Nomadic Marketing + Software Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Nomadic Marketing + Software and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 Nomadic Marketing + Software employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nomadic Marketing + Software has purchased the following applications: Opteo Platform for Digital Advertising Platform in 2021, INAP Cloud for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nomadic Marketing + Software is running and its propensity to invest more and deepen its relationship with Opteo , Internap Holding or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nomadic Marketing + Software revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nomadic Marketing + Software intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Opteo | Legacy | Opteo Platform | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, Nomadic Marketing + Software implemented the Opteo Platform as part of its marketing and analytics toolset. The Opteo Platform, classified as a Digital Advertising Platform, is used to support advertising analytics and Google Ads optimisation across the firm’s client accounts within Nomadic’s US-based marketing operations.
The deployment focuses on functional capabilities typical of a Digital Advertising Platform, including advertising analytics, automated Google Ads optimisation, recommendation workflows, and performance dashboards for campaign management. Opteo-derived insights are fed into Nomadic’s reporting pipelines and campaign optimisation workflows, and these insights are consumed by paid media teams to accelerate decision making and adjustments at the account level. Governance and operational ownership remain with marketing operations, where the Opteo Platform serves as an analytics and optimisation layer supporting client account reporting and paid media execution.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Internap Holding | Legacy | INAP Cloud | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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